Share of voice reshuffle favors performance as food and beverage brands retreat from TikTok and YouTube, betting on Meta’s scale and attribution edge.
Price investments and ecommerce growth aim to defend share in a tight market.
Restaurant reservations become measurable media, as OpenTable’s pay-per-seated-guest model links ad spend directly to confirmed dining occasions.
Rival expansions force sharper value plays and upgraded store experiences.
McDonald’s Big Arch and Burger King’s Whopper refresh test consumers’ appetite for higher price points.
This FAQ explores the main types of loyalty programs and how retailers can use them to drive lasting customer relationships.
Beyond bolstering its reservation platform, the issuer continued to enhance opportunities for personalization for its users.
Sharp pricing and steady innovation keep sales rising while its peers stall.
Nearly half of its store openings this year will be for its value-oriented No Frills and Maxi banners.
DUDE Wipes extended the momentum of the Super Bowl with its “Gut Reset" campaign, targeting the day after the big game, when many consumers are dealing with the effects of overindulgence. The brand partnered with Kellogg’s Raisin Bran and former NFL tight end Jake Butt for a social-first activation that playfully addresses digestive health while reinforcing DUDE Wipes’ core product benefit.
Despite the noise around agentic commerce, discovery isn’t fully automated. Consumers may encounter products through digital platforms, but they aren’t yet handing over curiosity or preference-setting to AI.
Frito-Lay’s flavor mashups and TikTok-first drops turn chips into social moments, not just snacks.
Price cuts alone may not be enough to counter consumer caution and slowing category growth.
Restaurant industry sales will inch up 1.3%, but only chains with clear value and identity will win.
CPG firms are raising prices where they have to while cutting prices with promos elsewhere to address shopper revolt.
Doctors must reassert personalized nutrition advice, while food brands should highlight their better-for-you offerings.
The company will spend $600 million on marketing, innovation, and value initiatives as it prioritizes growth over market returns.
An AI assistant builds carts from lists or photos, shifting brand power from shelf space to algorithmic visibility.
The Dutch brewer's planned job cuts and AI-driven efficiency push highlight structural demand shifts in mature beer markets.
As economic headwinds leave grocery shoppers hunting for deals and discounts, consumer behaviors have already demonstrably shifted.