As device sales stall, AI coaching and community features make subscriptions stickier than fitness gadgets.
Microdramas are winning daily attention; per-user viewing time now exceeds Netflix and Prime Video on mobile.
Early talks suggest OpenAI may plug into TTD’s pipes, helping to scale ads fast and offer familiarity to cautious advertisers.
A WPP court filing reveals $9 billion in spend and rebate income, pushing brands to revisit principal media terms.
Versant's ad revenues fell 8.9% as pay TV shrinks and streaming nears half of viewing time, pressuring cable’s ad model.
News consolidation raises advertiser exposure risk, as a Paramount-controlled CNN and CBS might reduce independent national news options.
AI-optimized non-skip ads promise full views, but success hinges on premium creative, not forced frequency.
Brands reallocate budgets to blend TV scale with targeting, but walled gardens risk eroding efficiency.
By merging entertainment, info, and news, it’s compressing user behavior and forcing brands to rethink channel strategy.
Automation is becoming programmatic’s second engine, as PubMatic’s latest results highlight early traction from agentic AI tools.
Research shows it builds demand first, then converts—rewarding longer flights and post-campaign tracking.
Unilever's CEO is doubling down on social, but 3.5% sales growth raises doubts about ditching mass reach.
Programmatic growth is concentrating inside walled gardens; the Trade Desk remains resilient, but open-web momentum is moderating amid structural and macro pressures.
On today’s podcast episode, we discuss advertising around the 2026 Winter Olympics: how marketers tackled fragmentation across media channels, how creators were used by Olympic broadcaster NBCUniversal, and which campaign was the best — and why. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst and Editor Peter Allen Clark and Senior Director of Content Jeremy Goldman. Listen everywhere, and watch on YouTube and Spotify.
Streaming consolidation takes a surprise turn: Netflix’s deal exit hands WBD to Paramount, preserving a more diversified studio and ad model.
Excludes early voters in real time as $10.8B midterms loom and 60% vote early
Consumers may unplug over ad and info overload, forcing brands to rethink frequency before opt-outs rise.