Inflation and tariffs temper seasonal sales, shifting momentum to ecommerce.
As device sales stall, AI coaching and community features make subscriptions stickier than fitness gadgets.
Microdramas are winning daily attention; per-user viewing time now exceeds Netflix and Prime Video on mobile.
Lower commissions and alt billing weaken Google’s grip through 2032, widening brands’ paths to users.
Social media added 108.0 billion hours of mobile app time globally in 2025, more than three times the gain of the next-closest category, genAI/AI assistants (30.3 billion hours), according to a January report from Sensor Tower.
While ChatGPT still leads, Anthropic slashed churn by 20 points, proving retention—not downloads—is the real battleground.
Automation is becoming programmatic’s second engine, as PubMatic’s latest results highlight early traction from agentic AI tools.
Claude hits No. 1 on iOS as some users ditch ChatGPT, turning AI policy into market leverage.
This FAQ explores how marketers can reach Gen Alpha amid tightening privacy rules and growing household influence.
New AI capabilities add clinician-vetted, empathetic guidance for women—the predominant segment of its user base.
HubSpot, Canva, and Semrush build publisher arms to secure first-party reach as AI disrupts search.
64% use them, normalizing instant, personalized answers that brands must soon match to stay relevant.
This FAQ explores the main types of loyalty programs and how retailers can use them to drive lasting customer relationships.
A new partnership combined with TikTok's short-form clips and creators help brands reach mobile-first sports fans beyond game day.
With US engagement flat, brands must trade blast tactics for dialogue-driven commerce.
Deep Galaxy AI integration may shift behavior toward AI-led discovery and commerce.