How can marketers take advantage of second-screen viewing during live sports events like the upcoming FIFA World Cup?
NBCU rides sports lift: Super Bowl and Olympics drove 135% ad jump, masking modest core gains and proving live events anchor CTV dollars.
YouTube is the top platform for watching creators across every demographic of US children, according to a February report from Precisify.
Creators are all in on AI: They save hours generating and editing with AI as engagement and efficiency grow.
Netflix expands ad playbook: Amazon DSP data, vertical video, and new formats could court CTV advertisers.
Video production tops the creator skill investment list at 22.4%, ahead of branding (20.0%), storytelling (14.3%), community building (12.8%), and AI tools (9.6%), according to a January survey from Influencer Marketing Factory.
Netflix powers ahead post-WBD: Q1 shows 16% revenue rise as ads are poised to hit $3 billion, proving it can scale without a mega-deal.
YouTube Shorts gets an off switch: Zero-minute limit hides Shorts on mobile, trimming ad reach as legal risks mount.
A $40 million deal folds eyes-on-screen data into Viant’s DSP, letting advertisers transact on attention—not just impressions.
Hybrid tiers fuel streaming’s next phase: Platforms prioritize extracting more value from existing audiences as ad-supported streaming revenues grow.
One-third of US viewers would watch twice the ads for lower fees as churn and cycling muddy scale.
Nearly half (48%) of North American CX leaders plan to add two-way SMS/text as a customer service channel in the short to near term, making it the most-planned CX investment on the list, according to a December 2025 survey from Execs In The Know.
A new DOJ probe could simplify NFL ad buys—or hand fewer partners tighter pricing control.
With costs driving churn, streaming platforms are leaning on existing users over new subs—risking fatigue.
Advertisers running on all nine streaming platforms account for 34% of US streaming TV ad spending, according to a March report from MediaRadar.
Consumers buy more from brands that deliver tailored video, but weak data can stall personalized content at scale.
Amazon's 71.8% catalog share and 132.7 million ad-supported viewers make Prime Video hard to ignore.
Content marketing is at an inflection point. AI tools have made it faster and cheaper to produce content at scale, but the resulting flood of material creates challenges on marketers' highest-earning channels.
LG and Teads data show higher recall, clicks, and conversions without disrupting viewers.