Nearly 4 in 5 marketers worldwide (78%) say they need more personalized content than they're able to produce, making content capacity the top personalization challenge, according to a November 2025 survey from Salesforce.
HubSpot swaps Inbound for Unbound: The rebrand reframes CRM as real-time orchestration across the full customer journey.
On today’s podcast episode, we discuss the main reasons people return items, the different policies we would keep or curb to help get returns under control, and the number one way to reduce returns. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Senior Analyst Blake Droesch.
Counterfeit seizures and brand tools reinforce its role as marketplace gatekeeper.
CEO transition puts retail media and marketplace growth at center of turnaround.
Microsoft courts AI-era marketers: AI Max and chat-native ad formats aim to capture spend as discovery drifts from keywords to copilots.
Meta’s AI race gets personal: Keystroke tracking feeds agentic AI training but risks trust and hints at a future where staff data powers Big Tech models.
GenAI rewrites retail playbooks: As AI traffic jumps 393% YoY and converts 42% better, brands should prioritize machine readability to seize AI visits.
Jet fuel spike forces cuts, raising fares and clouding outlook for travel-driven sales.
YouTube is the top platform for watching creators across every demographic of US children, according to a February report from Precisify.
Energy drink brand Accelerator Active Energy believes their history with athlete creators gives them a competitive edge in connecting with fans.
Pump prices boost overall sales while discretionary categories lose steam.
The company aims to revive traffic and support ecommerce efficiency with upgraded stores.
AI-driven digital growth supports profitability and efficient scaling in a constrained environment.
Meta cuts staff as AI automates ads: A 10% reduction tied to AI tools pushes marketers to prioritize outcomes over targeting.
OpenAI courts DSPs for ChatGPT ads: A leaked StackAdapt deck shows high CPM pilots as OpenAI leans on adtech partners to prove value.
Adobe stakes its claim on orchestration: CX Enterprise blends rival AI tools into a single brand workflow.
MMM’s promises stall in execution: Firms adopt marketing mix modeling for ROI clarity, but silos and slow processes leave insights stranded in analytics decks.
Personalization at scale tops the data activation investment list at 38%, followed closely by real-time campaign optimization (35%) and audience segmentation (32%), according to a December 2025 survey from Supermetrics.