Google AI Overviews decrease CTRs: A new study bolsters claims that Google controls both the search experience and the advertising ecosystem.
By offering genAI tools at no cost, tech giants are turning college campuses into battlegrounds for future market share and product loyalty
YouTube ad growth is strong, but concentrated funding and economic uncertainty mean only the most distinct startups may thrive.
A second federal judge says Google is a monopoly: The ruling, targeting Google’s ad servers and exchange, could rewrite the rules of digital advertising.
With 65% participation and high multi-recipient sharing, Gen Z treats location sharing less like surveillance and more like a way to stay virtually present.
YouTube’s Shorts push favors quick hits over deep engagement, leaving influencers to balance reach with revenue in an uncertain ad economy.
DoubleVerify threatens to sue Check My Ads: The dispute highlights the need for advertisers to remain vigilant when choosing verification partners.
With limited transparency on causes, these failures remind users that platform dominance doesn’t guarantee stability or uninterrupted access.
While Meta says the goal is political balance and nuanced conversations, is it chasing social ideology over fixing algorithmic bias?
Google, Anthropic, and Microsoft unleash tools that automate, integrate, and generate—yet steep prices and security concerns could limit how fast businesses dive in.
The deal promises smoother campaigns, but longtime Litmus users may not welcome the growing pains of martech consolidation
With an antitrust trial on the horizon, Google is slashing jobs and budgets to hedge against a forced Chrome divestment.
With TikTok in limbo, Neptune is pitching itself as a mental-health-conscious, creator-first alternative, but it’ll need more than good vibes to scale
Leaning on Samsung’s display tech, Apple’s $2,000 foldable may bridge device types but risks flopping if consumers see it as an overpriced gimmick.
The FTC’s challenge to Meta’s deals could fracture the social media giant's empire and signals that no acquisition, no matter its age, is safe from antitrust scrutiny.
Despite skyrocketing adoption and falling costs, most companies are stuck with small wins—highlighting a need for sharper, use-case-driven strategies.
As AI agents take over the grunt work, coders can step into roles that look more like architects and less like keyboard jockeys.
Netflix’s AI search test takes aim at content fatigue: By letting users search more intuitively, Netflix hopes to edge out rivals and helps viewers navigate its library.
Canva is courting enterprise users with intuitive AI tools and team-friendly pricing, pressuring Adobe’s expensive, credit-based model and grip on creative pros.
The in-sourcing wave puts financial pressure on consultants and risks stretching government teams thin.