67% of top sports podcast shows are for niche sports, where high engagement, loyal fans, and off-season spikes lift ROI.
On today’s podcast episode, we discuss what stood out most about how people shopped this past holiday season, what feels fundamentally different about the upcoming holiday season, what real personalization at scale looks like for retailers, and why AI matters even more during the holidays. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian and Principal Analysts Sky Canaves and Zak Stambor.
YouTube revamps its fight against ad blockers; mobile ad blocker usage is on the rise, opening a new front in the platform's struggle.
Uber aims to sell proof, not just scale, through transaction-level data and third-party measurement validation,
Lowe’s, Airbnb, and Expedia are using installments to unlock hesitant spend.
Netflix is reshaping CTV economics as sports, live events, podcasts, and a potential WBD acquisition push its ad tier toward 10% of spend, with $3 billion in sight this year.
Platforms like Google are pushing AI search offerings, compressing clicks and centralizing control of information and traffic.
The AI search firm is betting on subscriptions instead, arguing that even labeled promos erode trust.
Big Tech shifts to India’s scale, talent, and AI-first workforce as Western growth slows and China risk rises.
LinkedIn and OpenAI build AI hiring platforms, threatening staffing firms’ 15% to 30% markups.
Creator marketing has evolved from a nice-to-have resource for generating buzz to an essential part of a retailer’s commerce strategy. Gap Inc. serves as a prime example.
Two massive sites test whether offline retail can finally complement its ecommerce clout.
Snap pilots $4.99 to $19.99 subs as DAUs dip, chasing steadier revenues beyond ads.
Claude’s ad-free stance at the Super Bowl drove 11% user growth as trust fears shadowed ChatGPT’s ad plans—but scale gaps remain vast.
But as competition intensifies, high traffic isn’t enough—brands must pair visibility with proven product efficacy to convert surging consumer interest into loyalty.
Rising FDA enforcement pushes drugmakers to revisit messaging and risk framing.
Live sports boosted cable viewership in January, but streaming’s dominance signals marketers must balance CTV precision with linear scale.
68% expect social to deliver the most value, pairing low costs with AI and UGC to rival bigger brands.
This FAQ addresses how AI fits into customer experience strategy in 2026.