TV-like rates meet beta-grade reporting, testing how much brands will pay for early intent.
This FAQ covers the fundamentals of programmatic advertising and the trends shaping the market in 2026.
On today’s podcast episode, we discuss the new Disney-OpenAI deal: why Disney did the deal, what's in it for OpenAI, and everything that might happen next. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, and Principal Analyst Max Willens. Listen everywhere and watch on YouTube and Spotify.
Governance over strategy: 76.6% of marketers have AI policies, but roadmaps and ROI targets are lagging, resulting in oversight without outcomes.
Nearly half don’t expect AI to change their roles yet still pursue AI training as fear of disruption outpaces real changes.
ChatGPT’s and Gemini’s market shares mean GEO is no longer one size fits all, forcing platform-specific content and measurement tactics.
Banks can't hide behind the narrative that AI is new and untested—if they haven't already made significant deployments, they are behind.
A 4% fee puts pressure on merchants and could shift momentum to rivals like Google and Microsoft.
The traditional marketing funnel model faces unprecedented disruption with generative AI-powered chatbots like ChatGPT and Perplexity now bypassing traditional discovery channels, while younger consumers increasingly treat TikTok and Instagram as search engines.
Heavy consumer AI health use raises pressure on OpenAI and peers to tighten safeguards fast.
Trump-era trade rules turn chips into toll roads, raising costs and forcing Big Tech to design AI around political risk.
Amazon leads research as social drives discovery, collapsing content, community, and commerce into one path.
Google’s Universal Commerce Protocol promises a common standard for agentic commerce. But AI-driven checkout will remain small for the foreseeable future, keeping the focus on how AI influences discovery rather than where transactions are completed.
Social, genAI, and microdramas surge, showing where consumer spend—and ads—are headed.
This FAQ explores the agency ecosystem, the forces reshaping it, and what marketers should consider when evaluating agency partners.
Young people overwhelmingly confide in chatbots even as questions around safety and mental health risks mount.
Amazon bets on AI health guidance paired with doctor access—something ChatGPT and Claude don’t offer.
Apple bundles pro apps, Adobe’s AI turns docs into decks and podcasts for marketing workflows. Read online