Ecommerce & Retail

Education solutions company Sallie has launched Backpack Media, an education media network that offers marketers access to Gen Z and Gen Alpha students and the families influencing their purchasing decisions across Sallie’s owned properties, the open web, and CTV.

The retailer will close 12 Saks and three Neiman Marcus stores as it targets luxury shoppers.

The company’s copycat strategy is resonating with shoppers, but long-term growth is more uncertain.

Asics bets on race tech: Buying registration platforms aims to lock in runners, the strategy hasn’t paid off in the past.

The issuer builds on an industry trend of cuts that reflect economic fragility.

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