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Explore our Research →Shoppers hate paying for return shipping more than any other part of the process
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Mar 6, 2026
Doctors expect longer visits as parents seek clarity about pediatric vaccine guidelines
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Mar 6, 2026
Lowe’s reaches out to Gen Alpha with new rewards program for kids
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Mar 6, 2026
Meta faces critical questions as AI spending and regulatory scrutiny intensify
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Mar 6, 2026
J&J launches direct-to-consumer prescription drug site with lower cash prices
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Mar 6, 2026
The health and fitness industry’s future is subscription-first, not hardware-led
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Mar 6, 2026
Scam exposure on social platforms threatens brands
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Mar 6, 2026
Email is consumers’ top marketing channel, but inbox fatigue threatens ROI
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Mar 6, 2026
How payment providers should react to OpenAI’s Instant Checkout walkback
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Mar 6, 2026
Capital One joins finance industry layoff trend, sheds 1,100 Discover workers
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Mar 6, 2026
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Learn More →AI Trends to Watch in 2026
Google Takes Charge as Smaller Players Struggle
Top Trends to Watch in 2026
Need-to-Know Trends Reshaping the Digital Future
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Table of Contents
Google will overtake OpenAI for monthly genAI users while smaller platforms flounder
Brands will start paying for visibility in AI, but most of that spending won’t go to AI platforms
More people will use AI on shopping sites than will shop on AI
Sources
Media Gallery
About This Report
In 2026, dominant platforms like Google and Amazon will flex their muscle against ChatGPT; smaller players like Perplexity and Claude will need to make either product moves or M&A moves; and AI-focused marketers will spend more on YouTube than ads on AI platforms.
Table of Contents
Google will overtake OpenAI for monthly genAI users while smaller platforms flounder
Brands will start paying for visibility in AI, but most of that spending won’t go to AI platforms
More people will use AI on shopping sites than will shop on AI
Sources
Media Gallery
More people will turn to Google for genAI in 2026 than turn to OpenAI, YouTube creators will earn more ad dollars for creating AI visibility than AI platforms do, and Amazon’s on-site AI tools will drive far more spending than ChatGPT’s Instant Checkout.
authors
Nate Elliott
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- Analyst
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- Matt Torpey
- Senior Chart Editor
- Emman Velasco
- Chart Editor
- Julia Woolever
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