Health Trends to Watch in 2026

GenAI Is Poised to Play a Major Role in Consumers’ Health Journeys

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About This Report
Consumers are integrating AI into everyday health searches as tools grow more conversational, even though output reliability remains uneven. The balance of speed, accuracy, and trust will shape how people use AI for information and care.
Table of Contents

GenAI is reshaping how people find and use health information. Demand for faster, more personal guidance is rising. But misinformation risks and mounting regulatory scrutiny will create growing tension among consumers, providers, and tech companies.

authors

Rajiv Leventhal

Contributors

Beth Snyder Bulik
Kyndall Krist
Senior Copy Editor
Penelope Lin
Director, Data Visualization
Jennifer Pearson
VP, Research
Heather Sprung
Senior Editor
Matt Torpey
Senior Chart Editor
Paul Verna
VP, Content
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