Canada Trends to Watch in 2026

The Digital Economy Will Rebound and Hit New Milestones

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About This Report
Canada’s digital economy is entering a faster, more competitive phase in 2026 as ad spending accelerates, short video surges, ecommerce climbs, and AI-driven search reshapes how audiences discover content.
Table of Contents

Canada’s digital landscape is set to accelerate in 2026. Ad spending will grow relative to time spent with media, short video will command more viewing, ecommerce will hit a new milestone, and AI search will shift audience discovery—raising the stakes for marketers navigating rapid change.

authors

Paul Briggs

Contributors

Bill Fisher
Penelope Lin
Director, Data Visualization
Heather Sprung
Senior Editor
Tracy Tang
Matt Torpey
Senior Chart Editor
Paul Verna
VP, Content
Ali Young
Senior Copy Editor and Manager of Content Operations
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