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Explore our Research →Shoppers hate paying for return shipping more than any other part of the process
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Mar 6, 2026
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Meta faces critical questions as AI spending and regulatory scrutiny intensify
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J&J launches direct-to-consumer prescription drug site with lower cash prices
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The health and fitness fitness industry’s future is subscription-first, not hardware-led
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Scam exposure on social platforms threatens emerging brands
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For SMBs, the killer app for LLMs is speed
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Discovery, agentic assistance, and retail media: What matters most to early ChatGPT advertisers
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Mar 5, 2026
Trust in TikTok's growth and algorithm sways after US transition
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Mar 5, 2026
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Learn More →Tech Trends to Watch in 2026
The AI Bubble, Digital’s Conversational Future, and Regulatory Battles
Top Trends to Watch in 2026
Need-to-Know Trends Reshaping the Digital Future
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Table of Contents
The AI boom won’t mean doom in 2026, but we’ll see a market correction
Voice assistant wars heat up as Apple’s AI-enhanced Siri enters the ring
More AI companion devices will come to market, but consumers aren’t ready
AI regulation will head toward a federal-state showdown in 2026
EMARKETER Interviews
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Media Gallery
About This Report
AI enters 2026 facing energy bottlenecks, regulatory battles, and a gap between promise and performance. From market corrections to voice assistant limits and physical AI’s unreadiness, hype is meeting reality.
Table of Contents
The AI boom won’t mean doom in 2026, but we’ll see a market correction
Voice assistant wars heat up as Apple’s AI-enhanced Siri enters the ring
More AI companion devices will come to market, but consumers aren’t ready
AI regulation will head toward a federal-state showdown in 2026
EMARKETER Interviews
Sources
Media Gallery
The tech landscape will face challenges on multiple fronts in 2026. AI-related energy constraints will hinder infrastructure build-out as federal and state governments clash over regulatory authority. Meanwhile, AI companion devices will flood the market despite uncertain consumer appetite.
authors
Jacob Bourne
Contributors
- Eleni Digalaki
- Chris Keating
- Kyndall Krist
- Senior Copy Editor
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- Graphic Designer, Data Visualization
- Emman Velasco
- Chart Editor
- Jherr Daven Velasco
- Researcher
- Yoram Wurmser
- Principal Analyst
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