Millennials lead in online health purchases, but brands still need to compete with trusted reviews, active engagement, and clear value and convenience.
Waning consumer faith in traditional media and public health agencies means brands must turn to local doctors and creators to counter false health claims.
Close to 40% are familiar with the concept of healthspan and are actively building the foundation for healthier aging.
Regeneron caps Trump’s first deal wave with price cuts and US investment, but risks codifying federal pricing rules into law.
OpenAI brings ChatGPT ads to logged-out users: Wider reach expands available ad inventory and could tempt wary marketers.
Instagram’s Instants brings back fleeting photo offering: Meta borrows from Snap and BeReal to spark low-stakes sharing as its time spent plateaus.
Meta rolls out AI business assistant to all advertisers: Its automation push could give advertisers better results, but threatens the traditional agency model.
This FAQ breaks down how these shifts are converging in 2026 and what they mean for marketers planning local media strategies across search, CTV, and OOH.
Ad repetition drives viewers away: Chasing impressions without variation irritates audiences, turning visibility into ad overload.
Nearly 4 in 5 marketers worldwide (78%) say they need more personalized content than they're able to produce, making content capacity the top personalization challenge, according to a November 2025 survey from Salesforce.
Publicis builds a social command center: Its Fabric Social acquisition folds PR, influencer, and creative into one engine built for platform speed.
Shoppers prioritize gifting despite cost pressures, with wellness shaping purchases.
As discovery, validation, and purchase increasingly happen in the same moment on the same screen, global consumer-packaged goods (CPG) brands are confronting fundamental questions about organizational structure, measurement, and retail readiness.
How can marketers take advantage of second-screen viewing during live sports events like the upcoming FIFA World Cup?
WPP Commerce kicks off reset: The holdco unites retail media muscle to steady losses, but rivals are already entrenched.
Share shifts to Aldi, Trader Joe’s, and online as shoppers chase price and curation.
As shrink returns to pre-pandemic levels at major retailers, margins get a lift in a still-tough climate.
Its new personal shopping service is intended to counter AI shopping with creator-led advice.
1-hour option fuels ecommerce ambitions as shoppers pay for speed.
RFK Jr. backs voluntary limits for food marketing, aligning unhealthy food with pharma in Washington’s broader crackdown on health-linked marketing.