Advertising & Marketing

Q3 US auto sales fell around 2% YoY: Sticker shock is restraining demand and causing some consumers to opt for lower-priced vehicles.

Disney’s going for efficiency across the board: Ad sales will be largely automated by 2027, while content teams are streamlined behind the scenes.

With fraud becoming harder to detect, companies must strengthen their verification protocols and stay ahead of rapidly advancing AI-generated scams.

NVLM 1.0 challenges OpenAI and Google, offering smaller developers powerful tools without the cost and positioning Nvidia as a force in AI democratization.

Last month, JCPenney announced it was partnering with Bazaarvoice Visual Syndication Network to collect and post user-generated content (UGC) on its website’s product display pages. The department store is hardly the first retailer to recognize the value of UGC—over a quarter (28.4%) of ecommerce marketers in North America believe that images/video from real customers (aka UGC) is the type of visual content that impacts purchase decisions the most, according to a May 2023 survey from Nosto.

A technical error flooded PS5 home screens with outdated ads, sparking frustration. Sony's response addressed the issue, but concerns about in-game ads remain.

The breakdown after Hurricane Helene raises concerns about carriers’ emergency preparedness as their investment cuts and layoffs hinder crisis response.

On today’s podcast episode, host Bill Fisher, forecasting writer Ethan Cramer-Flood, and analysts Matteo Ceurvels and Man-Chung Cheung discuss why there are so many different types of advertising bans in different countries, if they work, and the economic costs.

Generative AI (genAI) is making it easier than ever to create individualized banking experiences at scale. As banks and credit unions plan their personalization strategies, they need to understand the customer-facing areas where genAI can deliver the most value.

Trump puts retail theft back in the spotlight: The timing is curious given the growing evidence that retail theft rates have improved or stabilized.

Soaring GPU and data center demand could inflate costs and delay the benefits of AI expansion.

Instagram’s value wanes for publishers: Ad spend and content posting drop as WhatsApp Channels gains traction for direct audience engagement.

CEOs’ politics impact their brands: Hastings’ endorsement triggers Netflix boycott, drawing parallels with Musk's controversies impacting Tesla and X.

On today's podcast episode, we discuss how haptic logos could change the game, if retailer game shows might catch on, whether J. Crew's print catalog reboot is a good idea, Peloton's next move, what folks are actually doing when "working" from home, and more. Tune in to the discussion with host Marcus Johnson, our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Sarah Marzano.

Mercado Libre will account for 66.5% of ecommerce sales in Argentina this year: Amazon sees an opportunity to chip away at that share by offering a $5 flat international shipping rate.

California law curbs deceptive ads for digital goods: By 2025, sellers must clearly state when products are licensed rather than owned.

The latest fine reflects both Meta’s data mishandling and the EU’s heightened regulatory crackdown on Big Tech.

Zalando leans in to inclusivity: Roughly two years after launching an adaptive fashion collection, the retailer rolled out pieces for children.