Hybrid tiers fuel streaming’s next phase: Platforms prioritize extracting more value from existing audiences as ad-supported streaming revenues grow.
Elevated fuel expenses offset larger refunds, weakening purchasing power and core retail growth.
A recent Pfizer warning shows that regulators are leaning into policing Facebook ads as closely as TV commercials.
Publicis' AI-led growth and new business wins show resilience in a challenging macro environment.
Proposed tie-up could create a loyalty data powerhouse but faces steep antitrust hurdles.
Adding major brands strengthens its bid to shape car search before buyers reach dealerships.
The traditional definition of a department store centered on multi-category offerings (apparel, beauty, and home), multi-brand assortments with strong private labels, and massive physical footprints anchoring shopping malls. But that definition is evolving.
Social media is emerging as a key growth channel for retail media networks (RMNs) as they expand beyond their owned properties.
Reels product tags aim to reignite social commerce sales as TikTok soaks up momentum.
Value-priced beverages challenge rivals like Dutch Bros and Starbucks while boosting store visits.
Nearly half (48%) of North American CX leaders plan to add two-way SMS/text as a customer service channel in the short to near term, making it the most-planned CX investment on the list, according to a December 2025 survey from Execs In The Know.
New payout model shifts money toward original creators, which could boost quality but reduce volume as X rebuilds ad value.
Enterprise leaders gravitate to Anthropic while OpenAI’s focus draws scrutiny.
The partnership unifies data, AI, and cloud, giving Publicis AI roadmap access and Microsoft a rich marketing data edge.
In today’s podcast episode, we discuss what if Apple delivers on its vision of Apple Intelligence? What if Abercrombie evolves beyond retail into a lifestyle brand? What if Google starts paying for the content its AI uses? Join Senior Director of Podcasts and host Marcus Johnson, along with Vice President of Content Suzy Davidkhanian, and Principal Analysts Nate Elliott and Yory Wurmser. Listen anywhere, or watch on YouTube or Spotify.
Luxury beauty brands can no longer afford to operate like traditional fashion houses in the social media era. Instead, they must adopt the agility of indie brands while protecting their heritage and authority.
Health and beauty ad spending jumps 50%+, while electronics swing with demand cycles, according to our industry KPI data.
Energy-driven inflation dents confidence and could erase billions in core sales.