Regulators say limiting rival chatbots on WhatsApp could breach competition rules and reshape AI distribution power.
YouTube TV is rolling out genre-specific options to curb churn, betting viewers prefer cheaper, targeted bundles over bloated pay TV.
Search users are up 30% YoY, validating its shift to AI answers and setting the stage for new ad and data revenues.
Installs barely grew but app purchases hit $167 billion. Saturated markets will force apps to extract more value from loyal users.
Novo’s Big Game spot can help reinforce the Wegovy pill’s credibility against copycat compounded versions.
For marketers, millennials represent high engagement across social platforms and elevated price sensitivity amid cost-of-living pressures.
Gemini turns search into dialogue, feeding richer intent into auctions and tightening Google’s end-to-end ad loop.
Legacy measurement overlooks gaming, commerce, and creators—fueling billions in misallocated ad spend.
Amazon’s strong Q4 results were tempered by uncertainty as a $200 billion 2026 spending plan rattled investors.
The European Commission is probing Google’s AI data practices to stop its search dominance from hardening into AI ad power.
AI is entering prime TV ads, automating complex sponsorships that programmatic pipes were never built to handle.
Marketers could face a new challenge of podcast fragmentation, requiring more complex media planning.
The Post’s layoffs show how generative search is accelerating divergence among publishers—and suggests that AI-driven discovery is breaking legacy news.
This FAQ addresses the tactical and strategic questions digital media buyers and marketing leaders face.
Amazon expands its agentic ad footprint; its new MCP server turns AI-driven advertising from experimentation into infrastructure, prioritizing controlled automation over raw API access.
45% of 18-29-year-olds prefer reading the news, compared to just 31% who prefer watching it, according to an August 2025 survey from Pew Research Center.
An under-16 social ban could be Europe’s next regulatory domino.
Super Bowl ads still spark buzz, but fragmentation and $8 million costs push marketers to second-screen, social, and CTV plays.