Netflix and peers drive 33% more co-viewing and longer sessions than YouTube, boosting ad impact.
Paramount+ rose 17%, but TV ads fell 10% as cord-cutting eroded linear’s base.
Sky-high operational costs are pushing ChatGPT and its rivals toward ads, while Koah is betting survival hinges on monetizing scale.
On today’s podcast episode, we discuss the three big questions surrounding TikTok right now: Will TikTok spend this year fighting perceptions of bias? Will the new algorithm be as good? How much bigger can TikTok Shop get? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Emmy Liederman and Principal Analyst Max Willens. Listen everywhere, and watch on YouTube and Spotify.
The Supreme Court’s tariff relief offers incremental upside and could add billions to search and social spending.
For the Winter Olympics, NBCUniversal paired broadcast scale with streaming, CTV, and creator integrations to drive monetization in a major way.
Streaming sports programs soared 52% YoY in Q1 2026, forcing brands to chase growth beyond linear with balanced media planning.
Spotify is scaling its programmatic push, with Ad Exchange advertisers jumping 222% as reserved buys and stronger measurement court brand budgets.
Snapchat+ hits 25 million subscribers as its ad growth stalls.
Instagram cools, Facebook steadies, X stalls—making channel focus a strategic call, not a cosmetic one.
YouTube revamps its fight against ad blockers; mobile ad blocker usage is on the rise, opening a new front in the platform's struggle.
Uber aims to sell proof, not just scale, through transaction-level data and third-party measurement validation,