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About
Global Media Intelligence 2024: Canada
The Global Media Intelligence Report 2024
A Deep Dive Into Consumer Media Habits Across 49 Markets
What’s Inside
The Canada coverage in the Global Media Intelligence (GMI) Report includes poll results from internet user respondents in H1 2024 conducted by GWI. Click here to view the charts for these metrics:
- Average time spent with media
- Video-on-demand (VOD) viewers
- Social media/messaging users
- Digital audio listeners
- TV viewers
- Traditional media users
- Vlog/influencer viewers
- Creator/influencer membership site users
- Device ownership
- Smart TV owners
- Smartphone and tablet owners
Canada in Perspective
Media consumption in Canada trails the US on most measures: average daily time spent with media, adoption rates for key activities, and device ownership. However, Canada is in line with global norms for many media activities.
Canada ranked highly (No. 13 of the 49 countries tracked) in per capita GDP, according to International Monetary Fund (IMF) 2024 rankings. As such, media habits generally favor digital device ownership and adoption of associated services.
authors
Paul Briggs
Contributors
- Vladimir de Leon
- Chart Editor
- Donte Gibson
- Senior Charts Editor
- Penelope Lin
- Director, Data Visualization
- Jennifer Pearson
- VP, Research
- Ana Sazon
- Chart Editor
- Heather Sprung
- Senior Editor
- Sakina Thanawala
- Copy Editor
- Matt Torpey
- Senior Chart Editor
- Johann Valderrama
- Chart Editor
- Emman Velasco
- Chart Editor
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