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About
Global Media Intelligence 2024: South and Southeast Asia
The Global Media Intelligence Report 2024
A Deep Dive Into Consumer Media Habits Across 49 Markets
What’s Inside
The South and Southeast Asia region of the Global Media Intelligence (GMI) Report includes poll results from India, Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. The polling was conducted by consumer research firm GWI in H1 2024. Click each link to view charts displaying the following metrics:
- Average time spent with media
- Video-on-demand viewers
- Social media/messaging users
- Digital audio listeners
- TV viewers
- Traditional media users
- Vlog/influencer viewers
- Creator/influencer membership site users
- Device ownership
- Smart TV owners
- Smartphone and tablet owners
South and Southeast Asia in Perspective
Device ownership in South and Southeast Asia lags many regions globally. It ranked last in ownership of tablets, game consoles, smart TVs, and desktop/laptop devices, and second to last in smart home products and smart wristbands.
Ownership of nice-to-have digital devices is directly related to a country’s relative wealth. Four of the bottom five countries (out of 49 in the GMI Report) in the International Monetary Fund’s (IMF) country ranking in terms of GDP per capita are in South and Southeast Asia.
authors
Paul Briggs
Contributors
- Man-Chung Cheung
- Vladimir de Leon
- Chart Editor
- Donte Gibson
- Senior Charts Editor
- Penelope Lin
- Director, Data Visualization
- Emma Noyes
- Graphic Designer, Data Visualization
- Naomi Rebuelta
- Copy Editor
- Ana Sazon
- Chart Editor
- Heather Sprung
- Senior Editor
- Matt Torpey
- Senior Chart Editor
- Johann Valderrama
- Chart Editor
- Emman Velasco
- Chart Editor
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
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