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About
Global Media Intelligence 2024: Middle East and Africa
The Global Media Intelligence Report 2024
A Deep Dive Into Consumer Media Habits Across 49 Markets
What’s Inside
The Middle East and Africa region of the Global Media Intelligence (GMI) Report includes poll results from Egypt, Israel, Saudi Arabia, South Africa, and the United Arab Emirates (UAE). The polling of internet users was conducted by consumer research firm GWI in H1 2024. Click each link to view charts displaying the following metrics:
- Average time spent with media
- Video-on-demand viewers
- Social media/messaging users
- Digital audio listeners
- TV viewers
- Traditional media users
- Vlog/influencer viewers
- Creator/influencer membership site users
- Device ownership
- Smart TV owners
- Smartphone and tablet owners
Middle East and Africa in Perspective
This Middle East and Africa report highlights key takeaways from consumer polling in the five diverse countries that make up the region. This region, as a whole, leads all the other regions in some aspects of media consumption, but generally lags when it comes to digital device ownership.
The countries in this region have comparatively young, tech-savvy populations.
authors
Paul Briggs
Contributors
- Rahul Chadha
- Director, Report Editing
- Vladimir de Leon
- Chart Editor
- Donte Gibson
- Senior Charts Editor
- Madan Kumar
- Copy Editor
- Penelope Lin
- Director, Data Visualization
- Emma Noyes
- Graphic Designer, Data Visualization
- Jennifer Pearson
- VP, Research
- Ana Sazon
- Chart Editor
- Matt Torpey
- Senior Chart Editor
- Johann Valderrama
- Chart Editor
- Emman Velasco
- Chart Editor
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
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