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About
Global Media Intelligence 2024: Latin America
The Global Media Intelligence Report 2024
A Deep Dive Into Consumer Media Habits Across 49 Markets
What’s Inside
The Latin America region of the Global Media Intelligence (GMI) Report includes poll results from Argentina, Brazil, Chile, Colombia, and Mexico. Click each link to view charts displaying the following metrics:
- Average time spent with media
- Video-on-demand (VOD) viewers
- Social media/messaging users
- Digital audio listeners
- TV viewers
- Traditional media users
- Vlog/influencer viewers
- Creator/influencer membership site users
- Device ownership
- Smart TV owners
- Smartphone and tablet owners
Latin America in Perspective
Latin America dominated worldwide GMI rankings in terms of time spent with media, device ownership, and media adoption. It often led other regions globally by a wide margin.
The median age in Latin American countries in the GMI Report is relatively young, hence the region’s embrace of digital technology. Mexico has one of the youngest median ages in the world, 30.8 years, according to the Central Intelligence Agency’s (CIA’s) World Factbook. The country with the highest median age in GMI’s Latin American coverage is Chile, with 36.9 years.
authors
Paul Briggs
Contributors
- Matteo Ceurvels
- Vladimir de Leon
- Chart Editor
- Nikolai Dineros
- Donte Gibson
- Senior Charts Editor
- Penelope Lin
- Director, Data Visualization
- Emma Noyes
- Graphic Designer, Data Visualization
- Ana Sazon
- Chart Editor
- Heather Sprung
- Senior Editor
- Matt Torpey
- Senior Chart Editor
- Johann Valderrama
- Chart Editor
- Emman Velasco
- Chart Editor
- Paul Verna
- VP, Content
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
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