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About
Global Media Intelligence 2024: United States
The Global Media Intelligence Report 2024
A Deep Dive Into Consumer Media Habits Across 49 Markets
What’s Inside
The United States coverage in the Global Media Intelligence (GMI) Report includes poll results from internet user respondents in H1 2024 conducted by GWI. Click here to view the charts for these metrics:
- Average time spent with media
- Video-on-demand (VOD) viewers
- Social media/messaging users
- Digital audio listeners
- TV viewers
- Traditional media users
- Vlog/influencer viewers
- Creator/influencer membership site users
- Device ownership
- Smart TV owners
- Smartphone and tablet owners
US in Perspective
A higher percentage of people in the US consume long-form content than in any other country in the world. US viewers appear to expect an endless supply of content in both linear TV and streaming video. Time spent with each of these media ranked the US No. 1 globally; combined, they amounted to a daily average of 4 hours and 46 minutes (4:46), which exceeded the No. 2 country (South Africa) by 34 minutes.
Media adoption rates of both digital and traditional formats, along with digital device ownership rates, placed the US among a group of digitally advanced countries.
authors
Paul Briggs
Contributors
- Rahul Chadha
- Director, Report Editing
- Vladimir de Leon
- Chart Editor
- Donte Gibson
- Senior Charts Editor
- Kyndall Krist
- Senior Copy Editor
- Penelope Lin
- Director, Data Visualization
- Ana Sazon
- Chart Editor
- Matt Torpey
- Senior Chart Editor
- Johann Valderrama
- Chart Editor
- Emman Velasco
- Chart Editor
- Paul Verna
- VP, Content
- Yoram Wurmser
- Principal Analyst
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
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