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About
Global Media Intelligence 2024: China
The Global Media Intelligence Report 2024
A Deep Dive Into Consumer Media Habits Across 49 Markets
What’s Inside
The China coverage in the Global Media Intelligence (GMI) Report includes poll results from internet user respondents in H1 2024 conducted by GWI. Click here to view the charts for these metrics:
- Average time spent with media
- Video-on-demand (VOD) viewers
- Social media/messaging users
- Digital audio listeners
- TV viewers
- Traditional media users
- Vlog/influencer viewers
- Creator/influencer membership site users
- Device ownership
- Smart TV owners
- Smartphone and tablet owners
China in Perspective
Media consumption in China is distinct from other countries in the GMI Report. It’s a product of homegrown digital giants that dominate the service landscape and government policy that steers consumers away from international influences.
Time spent with media was noticeably down YoY in China in 2024, possibly because of increasing domestic tourism within the country and an embrace of the outdoors following extended pandemic-related lockdowns.
authors
Paul Briggs
Contributors
- Rahul Chadha
- Director, Report Editing
- Man-Chung Cheung
- Vladimir de Leon
- Chart Editor
- Donte Gibson
- Senior Charts Editor
- Penelope Lin
- Director, Data Visualization
- Ana Sazon
- Chart Editor
- Matt Torpey
- Senior Chart Editor
- Johann Valderrama
- Chart Editor
- Emman Velasco
- Chart Editor
- Ali Young
- Senior Copy Editor
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
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