Kids 7–14 sway clothing, food, and digital buys as social media fuels early brand pull.
In today’s podcast episode, we discuss what’s most responsible for consumers’ current ad fatigue, why there’s an opportunity to capture attention immediately after a purchase, and what agentic commerce is—and isn’t—doing to the shopping journey. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Nate Elliott, and Senior Vice President of Rokt Ads at Rokt, Ashley Firmstone. Listen anywhere, or watch on YouTube or Spotify.
Agentic shopping could account for more than a quarter of ecommerce spending within the next few years, according to a September 2025 Boston Consulting Group report. But that potential hinges on retailers integrating AI into the shopping journey in ways that feel beneficial to consumers.
This FAQ covers how incrementality testing works, where it fits alongside attribution and marketing mix modeling, and how marketers can build effective testing programs in 2026.
Our latest scenario forecast expects higher gas prices to drive topline growth while sharply curbing discretionary spending.
While many payment giants see stablecoins as the future, not all regions have the same crypto horizons.
As younger consumers enter adulthood, merchants can capitalize on their shifting payment preference for wallets.
To capture affluent and aspiring affluent consumers, rewards associated with health are a winner.
Adjacent business lines can drive growth, but only with proper integration.
But a handful of other mega-fintechs are still vying for banks’ customers.
It offers a glimpse of the future of comprehensive financial services.
Banks should consider broader objectives than revenue generation when standing up a digital-only bank.
Consumers may be drawn to unregulated peptide products for now, but long-term brand success in this space will depend on transparency and clear education.
Wellness culture drives increased consumer health spending, but brands still must avoid shame-based messaging that undermines trust.
New drug tariffs of up to 100% spare Big Pharma dealmakers, but force midsize and smaller companies to weigh the steep levies versus compliance costs.
Around half of Americans are turning to the AI tool for clarity on test results and a second opinion, but still default to doctors for prescription questions and image analysis.
The fast-food operator will hire up to 60,000 workers to lock in gains and try to establish itself as the top burger chain.
44% of US college sports fans say sponsorship positively influences their purchase decisions, according to February data from Big Chalk.
This FAQ covers what AI creative optimization is, which tools are available, how consumers react, and how marketing teams should reorganize for the shift.