With US retail media ad spend hitting $60.32 billion in 2025, retailers and advertisers alike are exploring how non-endemic partnerships can expand reach, unlock new revenue streams, and deliver relevant advertising experiences to shoppers.
US B2B digital ad spending reached just over $20 billion in 2025, per EMARKETER, as brands compete for attention across an increasingly fragmented channel mix.
This FAQ addresses the dynamics marketers must navigate as CTV crosses key tipping points against linear TV.
74% of US adults support federal rules that would prevent the collection of personal data on children, making it the top-ranked proposed regulation for children's social media use, according to a December report from CivicScience.
On today’s podcast episode, we discuss the redefining of “attention,” what neuro-contextual research actually measures, and how it could reshape media planning for brands that traditionally buy based on reach or demographics rather than emotional resonance. Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Content Jeremy Goldman, and Brian Gleason, CEO of Seedtag. Listen everywhere, and watch on YouTube and Spotify.
Social commerce has moved beyond a trend or an experiment and become a real part of how people are shopping today. “What started as discovery and inspiration has now become shoppable, immediate, and increasingly transactional, often in a single sitting,” said our analyst Suzy Davidkhanian on a recent episode of “Behind the Numbers.”
Data interoperability is becoming leverage; brands may need neutral infrastructure to activate signals consistently across emerging AI endpoints.
On Jan. 25, Netflix livestreamed climber Alex Honnold scaling Taipei 101, one of the world's tallest buildings, without ropes or safety gear. The event brought in over 6 million viewers, and continued the streaming giant's investment into live, tentpole events that could change how marketers approach streaming campaigns.
New banking and investing services deepen relationships as emerging-affluent consumers become private banking prospects.
The commercial incentives are clear even as government pressure fades.
The data it collects should remind banks of their own insights into customers.
Falling abandonment rates before the holidays reflect resilient consumer spending.
Discord is joining YouTube and TikTok in implementing stricter age verification processes, squeezing marketer access to young users.
Revenue gains from personalization are clear, but siloed data and slow AI rollout keep scale out of reach for brands and agencies.
Dentsu is entering repair mode; a record impairment and leadership shift mark a pivot toward cost control and disciplined capital allocation.
Marketers fear AI flooding search and inboxes, eroding differentiation just as SEO, email, and traffic performance slide.
Restaurant industry sales will inch up 1.3%, but only chains with clear value and identity will win.
CPG firms are raising prices where they have to while cutting prices with promos elsewhere to address shopper revolt.
Hollywood shifts from AI talk to takedowns as a viral deepfake spotlights consent, rights, and ad risk.
Podcasts turn attention into action as opt-in listening drives searches, site visits, and a 22% purchase rate.