Comcast says linear boosts search recall 8.7 times and lifts audio response 207%, anchoring fragmented plans.
85% of adults in Great Britain ages 16–24 watch short-form video at least weekly, compared with just 45% of those 55+, a 40-point gap, according to October 2025 data from YouGov.
In this episode, we discuss digital screens and audio, connecting in-store exposure to purchase, attribution challenges, retailer infrastructure investments, and shopper experience considerations. EMARKETER Vice President & Principal Analyst, Sarah Marzano hosts Gabi Viljoen, Vice President & Head of eCommerce at Nestlé Health Science and Austin Leonard, Vice President and General Manager of DG Media Network.
ChatGPT ads could open up in a second window via a partnership with Smartly
Two major brands are demonstrating how to integrate creators across the full commerce funnel, not just for awareness but for driving actual transactions. "Connection is always valuable," said Cory Weaver, head of influence at Gap Inc., in an episode of "Behind the Numbers." "Creators are humans at the end of the day. They thrive on human connection."
Patients mostly want AI use to supplement professional advice, but stigma prevents them from admitting it. Providers and marketers can guide smarter, transparent AI use.
Cost pressures and changing buying habits among younger consumers accelerate resale adoption.
The company’s latest campaign spotlights chains as dining demand cools.
Most members join for discounts and freebies, not status perks—and value drives repeat visits.
Block injects its P2P product with cash-flow assistance to keep customers.
ByteDance could benefit from a digitally savvy under- and unbanked population.
Amex brings the hit Netflix show into its dining lineup to deepen rewards for members.
Healthcare affordability now ranks above inflation and crime as Americans’ top concern, creating an opportunity for healthcare brands to showcase patient-first efforts to reduce costs amid rising scrutiny.
The stage is set for a market share battle over efficacy, convenience, and brand recognition.
The FDA’s biologics arm cited several oncology brands for misleading claims, intensifying the agency’s broader pharma marketing enforcement.
The company is offering cash bonuses and expanding tip opportunities to power its turnaround.
Viewership for the March Madness tournament hit a 33-year high, reinforcing sports’ pull as agencies deepen investments in live events.
An acquisition could speed Amazon Leo's satellite deployment, expanding ad reach in rural and travel markets.
A TikTok-Cameo integration unlocks new revenue streams, enhancing TikTok’s value in influencer marketing strategies.