Ecommerce & Retail

Data-rich insights from FMNs give advertisers purchase attribution over intent—and new ad venues give media networks a chance to showcase their utility.

On today’s podcast episode, we discuss the main reasons people return items, the different policies we would keep or curb to help get returns under control, and the number one way to reduce returns. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Senior Analyst Blake Droesch.

Counterfeit seizures and brand tools reinforce its role as marketplace gatekeeper.

New partnerships and analytics enhancements aim to boost targeting and measurement as the chain leans on advertising.

Alibaba and other tech giants in China are accelerating AI adoption with aggressive subsidies and ecosystem advantages. OpenClaw is fueling agentic AI beyond chat into execution, giving users tools that act on their behalf. Consumer enthusiasm and trust are speeding the move toward agent-led commerce.

The anti-aging market isn’t fueled by broad, mass adoption. In reality, only about 10% of US consumers actively prioritize preventing signs of aging, according to YouGov’s 2026 Anti-aging report.

CEO transition puts retail media and marketplace growth at center of turnaround.

Energy drink brand Accelerator Active Energy believes their history with athlete creators gives them a competitive edge in connecting with fans.

The company aims to revive traffic and support ecommerce efficiency with upgraded stores.

Apple shows hardware still rules: Choosing Ternus for CEO elevates product development as AI, Siri, and smart devices demand faster answers.

Judicious credit strategy helped the co-brand giant power volume growth as cardholders fell.

Stablecoin-backed solutions are unlocking real-world use cases for gig workers.

Many retail media networks operate independently from core business functions, but staying disconnected may limit how far they can grow. "Most retail media networks essentially were launched as startups within large legacy organizations, and they are tasked to grow and scale quickly in an industry that the rest of the retailer is not familiar with, which is media," said Molly Hjelm, head of retail media for Ace Hardware's RedVest Media network, during IAB’s Connected Commerce event last week.

The lack of a standard definition for agentic commerce reveals a fundamental split in how the industry is preparing for AI’s role in shopping

Backroom inventory test could accelerate higher-margin ecommerce mix shift.

The fourth annual Summer Beauty Sale is set to strengthen its category influence.

Jersey Mike’s and others test investor appetite despite softer discretionary demand.