As the cost of living goes up, legacy players can’t rely on brand loyalty alone—competitive perks win.
Brands can access the retailer’s influencer program and expert video reviews to build credibility and drive sales.
Rising gas prices are the visible face of the current energy crisis, but the real impact on retail runs much deeper. "Energy touches everything,” said our analyst Suzy Davidkhanian on “Reimagining Retail.” “It acts more like a tax on fixed costs like fuel and utilities, leaving less room for everything else.”
Widespread adoption of end-to-end autonomous commerce would accelerate ecommerce growth in the US and other major markets.
Roku’s scale reframes its ad story: 100 million homes enable event-led, data-rich campaigns—though Amazon and YouTube still lead in CTV dollars.
Shoppers can enlist couriers to return unwanted items and receive instant refunds—for a price.
The TV commerce pioneer failed to evolve fast enough as social platforms captured growth.
A divide between discretionary and essentials leaves rivals to compete on convenience or discovery.
Authenticity anchors brand value: 85% of buyers reward authenticity with higher spend; 52% exit after one poor experience.
Mounting competition and cost strain push Papa John’s and Pizza Hut to reset.
An all-in-one value of prepaid balances, loyalty rewards and promo points increases the value of its digital wallet for shoppers and retailers alike.
The issuer stands to pick up positive brand association with the NFL’s strong reputation.
The ease of getting loans makes installments attractive for rent and groceries—and easier to default later.
Nearly half of US AI users (49%) say they're likely or very likely to try a different brand than usual if an AI assistant suggests one as an alternative, according to a March report from EMARKETER and Publicis Commerce.
In-store retail media is moving beyond pilot programs and becoming a strategic priority for major brands, with leading consumer-packaged goods (CPG) companies now operationalizing campaigns across budgets, teams, and measurement frameworks to reach shoppers where most purchase decisions are made.
This FAQ explores why event marketing is growing, what new technologies are changing the event landscape, and how marketers should approach event strategy in 2026.
Spirit’s potential liquidation underscores fuel shock and airlines’ premium shift.
Inflation fears and fuel risks from the Iran war squeeze retail and discretionary demand.
Price cuts and protein-forward innovation lift volumes, offsetting softer beverage demand.
As Medicare GLP-1 coverage begins, Walmart can capture more weight-care demand from its boomer customer base.