It aims to win lifelong family loyalty with new baby boutiques and concierge services.
Tense price negotiations push brands to trim assortments or shift to the retailer’s marketplace.
Higher airfares and gas prices prompt consumers to rethink trips at home and abroad.
Bolt’s super app ambitions failed to connect with real-life consumer engagement.
The average shopper is shopping less but spending more on individual transactions.
The firm is using BTC giveaways to spur retail payments and investments
Retailers face a critical challenge in the age of AI: Understanding which of three emerging consumer types deserves their attention and investment today versus which remains largely theoretical.
New rules aim to curb misleading discounts ahead of Prime Day.
States target app-only grocery deals as critics say they sideline seniors and low-income shoppers.
Europe and Canada lead pullback as tariffs and the war in the Middle East fuel anti-American sentiment.
Virtual fitting rooms gain traction: More brands, including Levi’s and Zara, are relying on try-on tools to reduce returns.
On this episode, we explore how leading brands are implementing successful offsite strategies. Focuses include data partnerships and clean rooms, audience targeting off-platform, measuring offsite incrementality, and balancing scale with signal quality. EMARKETER Senior Analyst, Minda Smiley hosts Jason O’Toole, Head of Connected Commerce & Media at Gildan and Ryan Verklin, Paid Media & Retail Media Senior Lead at Bayer.
In today’s podcast episode, we discuss what’s most responsible for consumers’ current ad fatigue, why there’s an opportunity to capture attention immediately after a purchase, and what agentic commerce is—and isn’t—doing to the shopping journey. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Nate Elliott, and Senior Vice President of Rokt Ads at Rokt, Ashley Firmstone. Listen anywhere, or watch on YouTube or Spotify.
Agentic shopping could account for more than a quarter of ecommerce spending within the next few years, according to a September 2025 Boston Consulting Group report. But that potential hinges on retailers integrating AI into the shopping journey in ways that feel beneficial to consumers.
This FAQ covers how incrementality testing works, where it fits alongside attribution and marketing mix modeling, and how marketers can build effective testing programs in 2026.
Our latest scenario forecast expects higher gas prices to drive topline growth while sharply curbing discretionary spending.
While many payment giants see stablecoins as the future, not all regions have the same crypto horizons.
As younger consumers enter adulthood, merchants can capitalize on their shifting payment preference for wallets.
To capture affluent and aspiring affluent consumers, rewards associated with health are a winner.