Ogilvy's global survey found that the consumers who choose their favorite brand 75% of the time or more aren't primarily motivated by rewards mechanics. Instead, they're motivated by something harder to manufacture: The belief that the brand actually shares their values, improves their lives, and understands their world.
Acquisitions aim to create a one-stop services hub despite a sluggish housing market.
Clear value and experiential stores power standout gains.
The retailer is focused on faster delivery and grocery as key levers to capture store-based spending.
Economic strain and trade turmoil accelerate secondhand adoption.
Grocers can save on swipe fees if incentives flip more consumers to the payment method.
Targeting social ecommerce volume, PayPal tries to get a foothold with creators as branded checkout flags.
The network giant is betting on easy integration to protect its dominance into the agentic era.
61% of US retail business decision-makers use media mix modeling to measure incrementality, according to December 2025 data from Feedvisor.
On today’s podcast episode, we discuss the difficulty of defining a department store, what to keep or discard from the old model, and how success should be measured. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Paul Briggs, and Analyst Rachel Wolff.
The path to purchase describes how consumers move from initial awareness to buying a product or service. In 2026, that journey looks nothing like the linear funnel marketers once relied on. Generative AI (genAI) tools, social commerce platforms, and compressed decision cycles are creating new routes to conversion that bypass traditional search-and-browse patterns. This FAQ examines what is driving these shifts and how marketers can adapt.
Premium and value lines lift growth despite global uncertainty.
Airlines bulk up lie-flat and luxury seating tiers, but a broader pullback clouds the hospitality outlook.
82% try new brands with simple policies, but denials risk churn and backlash.
On this episode, we examine the challenges and best practices for measuring impact of commerce media advertising. We discuss discuss moving beyond platform-reported metrics, incrementality testing frameworks, clean room strategies, cross-network measurement and building internal capabilities. Arielle Feger, EMARKETER’s Senior Analyst, Media Content hosts Jack Kneuper, Senior Digital Performance Marketing Manager at Perdue Farms and Matt Barresi, President of Digital Commerce and Capabilities at Kimberly-Clark.
Get the correct answers to our Big Question quiz in the eMarketer Retail Daily newsletter from Insider Intelligence.
AI has already overhauled how retailers think about the beginning of consumers' purchasing journey. How AI can help in the middle of that funnel, as consumers deciding what and where to purchase, is starting to take shape.
This FAQ covers what agentic commerce is, who the key players are, and what brands and advertisers should do about it.
Reduced USPS volume could mean higher rates and tougher delivery economics for small and midsize retailers.