Internal docs clash with trial defense, raising risks for youth targeting and “time spent” metrics.
59% of US teens ages 13-17 say they have used ChatGPT, meaning a majority of the next generation of consumers is already turning to AI chatbots, according to a December report from Pew Research Center.
The world’s biggest You-Tuber pioneers influencer-branded financial products
More than half (54%) of TikTok users ages 25-44 have gathered more information about a company or product after hearing about it on the platform, according to a December report from Edison Research.
Meta spent heavily on unskippable TV to sell teen safety, treating paid media as reputation risk management.
Racial representation in Super Bowl ads rose versus last year but lagged behind 2024, while celebrities skewed white and LGBTQ visibility fell again.
The retailer is looking to make early inroads with younger consumers.
For marketers, millennials represent high engagement across social platforms and elevated price sensitivity amid cost-of-living pressures.
60% of younger travelers use genAI for trip planning, but high dissatisfaction with generic and wrong answers remains a hurdle.
An under-16 social ban could be Europe’s next regulatory domino.
Gen Z adopts AI fast but worries it trades convenience for weaker thinking—raising stakes for how brands position AI tools.
Gen Z trades data for personalization; bland targeting threatens trust and long-term spend.
More than one-third of Gen Z and millennials turn to AI for stigma-free support.
They’re no better off than millennials at the same age.
Settling their suits pretrial shields execs and data as pressure now concentrates on Meta and YouTube.
Premium subscriptions gate AI, productivity, and creation tools—probing how far users can be monetized beyond ads.
Diversity, equity, and inclusion may still be framed as priorities for marketers, but Black consumers increasingly view inclusion as a baseline expectation that directly influences attention, trust, and purchasing behavior.
Burnout is rampant yet Gen Zers still overspend, showing fatigue and value-seeking can coexist.
Australia’s social media ban for minors inspires global regulation as India, the UK, France, and more have said they will mimic the law.
Young people overwhelmingly confide in chatbots even as questions around safety and mental health risks mount.