Young shoppers, especially in China, drove better-than-expected Q3 sales—but sustaining the buzz won’t be easy.
TikTok’s new EU age verification rules could squeeze marketers, but similar changes have strong consumer backing worldwide.
This FAQ outlines what marketers need to know to connect with Gen Z.
Platforms are tightening age enforcement, forcing marketers to rethink how they reach and influence Gen Alpha.
With Gen Z representing over half its users, Pinterest is shifting from an inspiration board to a primary brand discovery engine.
Nearly 6 in 10 US teens (59%) say they've used ChatGPT, more than double Gemini's 23%, according to an October survey from Pew Research Center.
This FAQ examines in-game ad formats, audience demographics, and emerging opportunities like rewarded advertising that are reshaping how brands connect with gamers across platforms.
Creator programs become table stakes: Pacsun and David’s Bridal are the latest retailers to rely on social commerce and user-generated buzz to boost sales.
Disney+ is adopting vertical video to drive daily habits; the format’s expansion aligns with marketer demand for mobile-native surfaces that blend awareness with measurable engagement.
As AI platforms become the first stop, not showing up in answers means not being seen—at all
OpenAI seeks real consumer intent, and a potential Pinterest acquisition would give OpenAI first-party shopping signals and native ad infrastructure to rival Google and Meta.
Deepfake scandal clouds enterprise rollout, raising flags on brand safety and buyer trust.
From TikTok to pharma sites, women’s go-to channels shift by life stage—and marketers need to follow.
TikTok’s 2026 looks just as uncertain as 2025: Despite new US owners, questions remain about content moderation and its algorithm
Consumers increase support for brands who stand by LGBTQ+ initiatives, and advertisers who back away face challenges in reaching the next wave of consumers.
Major shifts from aging cohorts to rising media time and uneven AI adoption set the stage for another unpredictable year. Here are five charts to help your business understand these changes and kick-start the new year.
Tailoring marketing to Gen Alpha is proving critical for brands looking to capitalize on their emerging influence.
"Creativity is not just a nice-to-do activity, but in fact, it's something that is a critical life skill for kids and an incredible kind of a joyful moment of expression for adults," said Victoria Lozano, CMO at Crayola, on a recent “Behind the Numbers” podcast. For more than 120 years, Crayola has been woven into childhoods. Now in the second year of its "Campaign For Creativity," the iconic brand is expanding its mission beyond art supplies to position creativity as an essential skill for today's digital-native children.
Over one-third of Gen Z (39%) and millennials (34%) who have used genAI tools to check symptoms report that they would put off seeing a doctor if the AI told them their issue was low-risk, according to an October 2025 poll from The Mesothelioma Center at Asbestos.com conducted by SurveyMonkey. Overrelying on AI for medical guidance carries real risk, especially as models are still maturing and sometimes produce faulty information. AI companies should add explicit in-chat disclaimers against being used as a replacement for medical care and strengthen guardrails to block unvetted or potentially harmful health advice.
18 bills aimed at strengthening online protections for minors advanced in the US House on Thursday, including a modified version of the Kids Online Safety Act (KOSA). Adapting strategies and preparing contingency plans for any youth online safety laws is essential for advertisers, especially as other regions like Australia go full steam ahead with regulation targeting minors’ online habits.