In today’s podcast episode, we discuss what’s most responsible for consumers’ current ad fatigue, why there’s an opportunity to capture attention immediately after a purchase, and what agentic commerce is—and isn’t—doing to the shopping journey. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Nate Elliott, and Senior Vice President of Rokt Ads at Rokt, Ashley Firmstone. Listen anywhere, or watch on YouTube or Spotify.
Agentic shopping could account for more than a quarter of ecommerce spending within the next few years, according to a September 2025 Boston Consulting Group report. But that potential hinges on retailers integrating AI into the shopping journey in ways that feel beneficial to consumers.
44% of US college sports fans say sponsorship positively influences their purchase decisions, according to February data from Big Chalk.
The AI leader snapped up a tech talk show as a strategic platform to encourage discourse and “constructive conversations” about AI.
NoVoice and DarkSword exploits reveal unpatched phones open doors to hackers and corporate breaches.
No longer direct response, it now guides viewers to CTV content and fuels ad-supported tiers.
In this episode, we discuss digital screens and audio, connecting in-store exposure to purchase, attribution challenges, retailer infrastructure investments, and shopper experience considerations. EMARKETER Vice President & Principal Analyst, Sarah Marzano hosts Gabi Viljoen, Vice President & Head of eCommerce at Nestlé Health Science and Austin Leonard, Vice President and General Manager of DG Media Network.
Two major brands are demonstrating how to integrate creators across the full commerce funnel, not just for awareness but for driving actual transactions. "Connection is always valuable," said Cory Weaver, head of influence at Gap Inc., in an episode of "Behind the Numbers." "Creators are humans at the end of the day. They thrive on human connection."
The company is offering cash bonuses and expanding tip opportunities to power its turnaround.
A TikTok-Cameo integration unlocks new revenue streams, enhancing TikTok’s value in influencer marketing strategies.
The field is new, the terminology is unsettled, and vendor hype runs high. This FAQ separates what's real from what's speculative.
As automation takes over buying, curated deals cut waste, and clean rooms merge data without exposing users
$57 billion will flow to automated ads as marketers trade visibility for speed and returns
The Trade Desk scrutiny is opening doors, as rivals court buyers after audits—but agency AI ecosystems and walled gardens pose the real threat to DSPs.
Newsom mandates safety disclosures, bias checks, and watermarking, defying Washington’s lighter-touch stance.
Instagram’s upgraded model boosts ROAS with less compute, nudging marketers toward hands-off buying.
Low-cost clicks give marketers insight into Amazon’s rankings, but thin volume and opaque chats curb impact.
Calls grow to restrict AI-generated content, prompting marketers to reassess youth-focused placements.