Our analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing why podcasts will be more important to digital audio marketers than music and how FAST services will help push AVOD viewership across the 200 million milestone. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Forecasting Writer Ethan Cramer-Flood and Senior Director of Forecasting Oscar Orozco. Listen everywhere, and watch on YouTube and Spotify.
This FAQ breaks down what’s next for the creator economy and how marketers should respond.
NFL viewership favors broadcast as traditional TV draws the biggest audiences, but streaming’s ad effectiveness is unmatched.
Super Bowl campaigns aren’t one-size-fits-all; brands are now splitting between full-scale TV buys and multi-channel activations that extend beyond the broadcast.
Agencies are going all in on YouTube for CTV, valuing its TV-scale reach and digital precision.
China’s Q4 spending reinforced platform consolidation, as advertisers concentrated budgets on large platforms with data, scale, and commerce integration.
The Olympics and World Cup will propel sports ads to a record year, pushing global spend past $1 trillion.
As streaming services capture an increasing share of both viewership and subscription revenues, this FAQ will help marketers understand the terminology and dynamics shaping video advertising in 2026.
Gemini creates targeted offers mid-chat, pushing brands to meet users where intent is forming
This FAQ examines in-game ad formats, audience demographics, and emerging opportunities like rewarded advertising that are reshaping how brands connect with gamers across platforms.
AI search advertising is growing, but lingering problems mean overindexing risks wasted spend before ad formats mature.
China’s ad rebound remains narrow; Q4 spending stabilized, but concentrated in low-risk, performance-driven channels—signaling a cautious market entering 2026.
Brands should plan for campaigns around live events while treating streaming as a test bed for targeting.
Europe, Middle East, Africa rise in consumer tech: Brands must pivot as regional trade-up demand and connected living drive growth beyond North America.
Roku’s $2.99 ad-free service challenges ad-heavy models, eyeing a forgotten tier between FAST and pricey subs.
Despite its scale, ChatGPT isn’t making money—ads are now a must, but integration without disruption is key.
PayPal rolled out Transaction Graph Insights & Measurement at CES to gives advertisers and merchants a clearer, cross-merchant view of how people actually shop and purchase—and early results suggest meaningful impact.