Theft and abuse drive security spending, which can add friction to the in-store experience.
AI-driven discovery, shifting grocery ecosystems, and creator influence are reshaping retail fast. Heidi Waldusky of Quad joins EMARKETER’s Suzy Davidkhanian to discuss the trends redefining the path to purchase and how brands can prepare for what’s next.
Infillion’s Catalina deal adds verified purchase data to support cross-network attribution and optimization, which should help offsite retail media grow.
Regulatory heat rises, yet low prices and trendy products keep shoppers hooked and sales growing.
With US engagement flat, brands must trade blast tactics for dialogue-driven commerce.
As PayPal’s stock tumbles, Stripe is reportedly interested in buying some or all of the company.
The fintech tempers its expectation for AI in payments in the short term.
The platform is introducing ChatGPT ads for merchants as it looks to become the go-to partner for agentic commerce.
B2B outpaces DIY as acquisitions and project tools offset soft housing demand.
Beyond bolstering its reservation platform, the issuer continued to enhance opportunities for personalization for its users.
The offering lets employers subsidize employees’ cash-pay price—sidestepping opaque PBM rebates and helping rein in rising pharmacy costs.
Rising legal and regulatory scrutiny of compounded weight loss drugs suggests branded pharma ties are the safer avenue for telehealth players to sell their copycat GLP-1s.
Its pharma ad lawsuit against J&J’s promotions lands amid rising enforcement and shrinking tolerance for bold claims.
Novo’s drug candidate CagriSema lagged Lilly’s Zepbound in weight loss trials, sending Novo shares down 15% and widening Lilly’s market lead.
Paramount's richer amended bid for WBD intensifies pressure on Netflix, adding political and planning risk to streaming’s future.
It turns TV home screens into performance media, nudging budgets beyond in-stream video.
Milano Cortina delivered the strongest Winter Olympics viewership in over a decade across streaming and linear TV, proving the value of live sports.
On today’s podcast episode, we discuss the run-up to the Super Bowl: how brands can stand out during the big game, what galvanizes people around this cultural moment, and how brands should be measuring success. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Senior Analyst Blake Droesch, and Vice President of Content Paul Verna.