As inflationary and wartime pressures rise, consumers are likely to seek value-based rewards and credit products to weather the storm.
Betting on Gen Z-oriented rewards, brands, and celebrity endorsements may carry Venmo’s success.
Real-time payments could help SoFi’s ecosystem push its SoFi Plus membership.
Banks need to redesign how they participate in the homebuying process.
The market is catching up to the moment, and banks that don’t offer at least indirect exposure to crypto risk falling behind.
With AI models like Mythos on the horizon, are they doing enough to defend against emerging risks?
Health plans reduced prior authorizations by 11%, but pressure on insurers remains as the changes risk seeming cosmetic without clear impact on clinicians and patients.
Failing to obtain consent when using AI scribes during medical appointments breaches trust, damages reputations, and risks driving patients away.
Consumers are increasingly turning to AI to overcome cost and access barriers. But because its health advice can be unreliable, provider organizations should guide safe use and offer their own vetted chatbots.
Drug brands invested $1.6B in linear, down 8% QoQ, while NFL and Olympics broadcasts dominated total spending.
On today’s podcast episode, we discuss the stats that best explain how sports betting is taking over America, Americans’ sentiment toward how betting impacts sports and society, and how brands might be able to get involved in the betting space responsibly. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Forecasting Writer Ethan Cramer-Flood and Senior Forecasting Analyst Zach Goldner. Listen everywhere, or watch on YouTube and Spotify.
Coachella is a three-phase marketing engine: Treat it as pre-, live, and post-event moments to capture intent and measure full impact.
Digital reading hits a ceiling: Ebook and audiobook growth inch up, but print still dominates, fragmenting formats and limiting ad reach.
YouTube Shorts gets an off switch: Zero-minute limit hides Shorts on mobile, trimming ad reach as legal risks mount.
Allbirds’ AI gamble: Sneaker brand ditches D2C for GPU leasing, but hype can’t mask zero assets, customers, or edge in AI services.
This FAQ examines why the brand-versus-performance tension is intensifying, what the data reveals about budget shifts, and how marketers can prove brand marketing's value in an era of heightened accountability.
NBCU accused the ratings firm of undercounting TV after a delayed update favored streaming and rattled marketers.
A $40 million deal folds eyes-on-screen data into Viant’s DSP, letting advertisers transact on attention—not just impressions.
Online ads near $1.5 trillion as social outpaces all channels and Meta proves its scale.