An all-in-one value of prepaid balances, loyalty rewards and promo points increases the value of its digital wallet for shoppers and retailers alike.
The issuer stands to pick up positive brand association with the NFL’s strong reputation.
The ease of getting loans makes installments attractive for rent and groceries—and easier to default later.
The $625 million raise signals Wall Street’s conviction in durable GLP-1 weight loss drug demand even as more players crowd the field.
Nearly half delay or skip doctor visits, turning to over-the-counter and at-home remedies to save money.
Get the correct answers to our Big Question quiz in the EMARKETER Daily newsletter.
Disney’s $10 million Super Bowl commercial pitch: Advertisers balk at early pricing and could eye other buys if value doesn’t match hype.
Video production tops the creator skill investment list at 22.4%, ahead of branding (20.0%), storytelling (14.3%), community building (12.8%), and AI tools (9.6%), according to a January survey from Influencer Marketing Factory.
OpenAI boosts ChatGPT ads: Click-based pricing, actionable ads, and richer metrics aim to ease doubts and justify spend.
FTC restrains holdcos: Publicis, WPP, and Dentsu must end uniform brand safety rules as regulators probe political bias in ad buying.
Nearly half of US AI users (49%) say they're likely or very likely to try a different brand than usual if an AI assistant suggests one as an alternative, according to a March report from EMARKETER and Publicis Commerce.
In-store retail media is moving beyond pilot programs and becoming a strategic priority for major brands, with leading consumer-packaged goods (CPG) companies now operationalizing campaigns across budgets, teams, and measurement frameworks to reach shoppers where most purchase decisions are made.
This FAQ explores why event marketing is growing, what new technologies are changing the event landscape, and how marketers should approach event strategy in 2026.
Spirit’s potential liquidation underscores fuel shock and airlines’ premium shift.
Inflation fears and fuel risks from the Iran war squeeze retail and discretionary demand.
Price cuts and protein-forward innovation lift volumes, offsetting softer beverage demand.
As Medicare GLP-1 coverage begins, Walmart can capture more weight-care demand from its boomer customer base.
Protest over changes to the retailer’s ad payment policies lay bare merchants’ growing cash flow struggles.
Netflix powers ahead post-WBD: Q1 shows 16% revenue rise as ads are poised to hit $3 billion, proving it can scale without a mega-deal.