ChatGPT's US unique visitor count grew 76% year over year, climbing from 41.5 million in January 2025 to 72.9 million in January 2026, according to a March report from Comscore.
Finance and health apps top day-30 retention, suggesting habit-driven experiences drive growth, per our Industry KPI data.
Publicis' AI-led growth and new business wins show resilience in a challenging macro environment.
The feature can support direct response strategies and time-sensitive campaigns—if notification fatigue doesn’t blunt results.
A new partnership between Novo Nordisk and OpenAI underscores pharma’s urgency to harness AI for quicker cures.
One-third of US viewers would watch twice the ads for lower fees as churn and cycling muddy scale.
They start health condition and treatment queries via search engines most often, but rely on journals to verify information, revealing a gap between use and credibility.
Nearly half (48%) of North American CX leaders plan to add two-way SMS/text as a customer service channel in the short to near term, making it the most-planned CX investment on the list, according to a December 2025 survey from Execs In The Know.
In today’s podcast episode, we discuss: What if Meta keeps losing all these lawsuits? What if Meta bought Roku? What if Amazon’s new smartphone is a hit?
Banks are at severe risk of losing customer engagement to general-purpose AI tools.
New AI models pose a systemic threat to financial institutions.
In Q1 2026, we analyzed more than 5,200 ChatGPT responses across nine personal care and beauty categories to compile the AI Visibility Index.
New payout model shifts money toward original creators, which could boost quality but reduce volume as X rebuilds ad value.
Enterprise leaders gravitate to Anthropic while OpenAI’s focus draws scrutiny.
Marketers must optimize for both as chatbots win for nuanced responses but search rules in high-intent moments.
The partnership unifies data, AI, and cloud, giving Publicis AI roadmap access and Microsoft a rich marketing data edge.
In today’s podcast episode, we discuss what if Apple delivers on its vision of Apple Intelligence? What if Abercrombie evolves beyond retail into a lifestyle brand? What if Google starts paying for the content its AI uses? Join Senior Director of Podcasts and host Marcus Johnson, along with Vice President of Content Suzy Davidkhanian, and Principal Analysts Nate Elliott and Yory Wurmser. Listen anywhere, or watch on YouTube or Spotify.
When consumers notice AI-generated content in brand marketing, they're four times more likely to trust the brand less than more, 31% versus just 7%, according to a December 2025 survey from Klaviyo and Datalily.