AI is moving from novelty to necessity in wellness tech with skin scans, therapy booths, and more.
With 95% of gamers active weekly, brands that balance ad quality and compliance can gain lasting recall.
Rapid shifts in platforms, pricing, and viewer behavior raise the stakes for metadata-driven, future-ready planning.
With surging TV screen time and a 15% YoY ad boost, YouTube is pulling ahead of Netflix in the streaming race.
Second-screening is now the norm, collapsing ad-to-purchase journeys into seconds on mobile
Smart fridges, idle TVs, and gaming consoles are becoming the next frontier in contextual, at-home ad delivery.
Winning in AI-driven discovery means optimizing for clarity, structure, and machine readability—not just SEO.
Agentic chatbots now drive discovery and checkout—but not without retailer pushback.
Nvidia’s pivot to platform play and sovereign cloud deals made it the control layer for the AI economy in 2025.
A recent study details fraud types, prevalence, and banks’ defenses.
Tech titans invest in each other, accelerating AI buildouts—but the loop may snap under pressure or regulation
Smart glasses surged as carryables flopped, but product announcements outpaced actual releases.
In 2025, Apple doubled down on AI while refocusing on device, ecosystem, and design differentiation, seeking to stay ahead in a maturing smartphone market and a global regulatory maze.
Human oversight, GEO, and distribution knowledge keep agencies relevant—even as AI becomes the decade’s defining disruptor.
Firms that train workers and rethink roles—not just slash jobs—are best positioned to maximize AI adoption.
Once a TikTok trend, vertical video is now a core format reshaping ads, news, and entertainment apps.
In 2025, OpenAI shifted from viral success to structured dominance. The launch of GPT-5 in May turned its genAI edge into a full-scale platform spanning ChatGPT, API integrations, and enterprise deployments.
2025 marked an inflection point for agentic AI—autonomous systems that don’t just assist, but act. The year saw AI shift from text generators to decision-making collaborators embedded across business and creative workflows.
On today’s podcast episode, we discuss our “very specific but highly unlikely” predictions for 2026: what Amazon will do with the price of Prime; between OpenAI and Apple, who’s most likely to buy whom; and why a potential WBD acquisition by Netflix might not go through in 2026—if at all. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Nate Elliott, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna. Listen everywhere, and watch on YouTube and Spotify.