With Gen Z representing over half its users, Pinterest is shifting from an inspiration board to a primary brand discovery engine.
Amazon’s silent rollout sparks backlash as users question privacy and ad motives.
As streaming services capture an increasing share of both viewership and subscription revenues, this FAQ will help marketers understand the terminology and dynamics shaping video advertising in 2026.
Apple taps Google to power its next-gen voice assistant as it outsources AI to stay competitive, boosting Gemini’s user reach.
As GEO competes with SEO and paid search, teams lack tools and clarity to deliver content at scale.
Gemini creates targeted offers mid-chat, pushing brands to meet users where intent is forming
New filters let users search specifically for Shorts or long-form, giving brands clearer intent signals.
Social and video lead in innovation potential, yet placement and fraud risks remain hurdles.
47% of marketers worldwide say better attribution and measurement is the top benefit of integrating martech and adtech systems, according to an August survey from EMARKETER and Zeta Global.
Alphabet’s $3.88 trillion valuation signals a new race—where scale, systems, and control beat shiny devices.
Europe, Middle East, Africa rise in consumer tech: Brands must pivot as regional trade-up demand and connected living drive growth beyond North America.
Products like smart clippers and AI ice makers show how “AI-powered” often masks unclear use cases and premium pricing.
Agentic AI is expanding across ad platforms; CES reveals acceleration in autonomous planning and optimization, even as many marketers hesitate to trust full automation.
Messasges are evolving from promo push to frictionless, full-funnel conversion tool.
New APIs let brands blend their own data with supply insights, enabling real-time, customized ad decisioning.
Wall-sized TVs, smart rings, and humanoid robots make once-futuristic ideas ready for your living room.
CTV ad clarity gets a boost: DoubleVerify’s new tool streamlines planning and reporting to fix performance blind spots in streaming. Read online
Voice assistants evolve into AI-first interfaces—blending conversation, context, and control across ecosystems.
Half of US adults say AI videos will push them away—raising risks for brands appearing near low-quality content.