In Q1 2026, we analyzed more than 5,200 ChatGPT responses across nine personal care and beauty categories to compile the AI Visibility Index.
New payout model shifts money toward original creators, which could boost quality but reduce volume as X rebuilds ad value.
Enterprise leaders gravitate to Anthropic while OpenAI’s focus draws scrutiny.
Marketers must optimize for both as chatbots win for nuanced responses but search rules in high-intent moments.
The partnership unifies data, AI, and cloud, giving Publicis AI roadmap access and Microsoft a rich marketing data edge.
In today’s podcast episode, we discuss what if Apple delivers on its vision of Apple Intelligence? What if Abercrombie evolves beyond retail into a lifestyle brand? What if Google starts paying for the content its AI uses? Join Senior Director of Podcasts and host Marcus Johnson, along with Vice President of Content Suzy Davidkhanian, and Principal Analysts Nate Elliott and Yory Wurmser. Listen anywhere, or watch on YouTube or Spotify.
When consumers notice AI-generated content in brand marketing, they're four times more likely to trust the brand less than more, 31% versus just 7%, according to a December 2025 survey from Klaviyo and Datalily.
A foundational shift in technology is pushing big decisions for banks.
It remains to be seen if these more sophisticated bots can compete with general-purpose AI tools.
OpenAI's new ads manager and a $50K buy-in aim to turn ChatGPT into a self-serve media buy.
GenAI health users will jump 37% YoY in 2026, but most queries will still begin on search—forcing marketers to balance SEO with AI discovery.
With costs driving churn, streaming platforms are leaning on existing users over new subs—risking fatigue.
Record-high podcast earnings open an opportunity for partnership integrations that drive value.
OpenAI tells investors ads will hit $2.5 billion this year and $100 billion by 2030, betting scale offsets steep costs.
Cost cuts could hit marketing as streaming economics lag and ad dollars favor rivals.
A hit on Middle East data hubs could ripple through payments, logins, and ecommerce worldwide.
78% of US marketers admit to wasted spend from weak measurement, even as they boost budgets.
Consumers buy more from brands that deliver tailored video, but weak data can stall personalized content at scale.