After passing 400 million users, Meta will open global Threads ads next week, inviting easy campaign extensions with brand safety built-in
AI tools are now shaping real shopping decisions, not just aiding product discovery or big-ticket buys.
YouTube CEO vows to fight AI slop while rolling out deepfake tools, hoping creators can use genAI without damaging trust.
OpenAI’s ad model positions chatbot ads as influence plays—not click engines—forcing marketers to rethink metrics.
AI firms worked Davos to stay top of mind with their biggest customers, pitching enterprise readiness before deals are decided.
The first year of Trump’s second term has brought disruption and uncertainty, reshaping retail, media advertising, tech, health, and financial services.
Reels now carry most Instagram ads, demonstrating Meta’s bet that short-form can drive ad scale—even if efficiency is still evolving.
A high-profile disabled account prompts a board probe, marking tighter oversight and gaps left by rapid policy shifts.
As bots strain its servers, the platform turns its content into a revenue stream.
IAB's framework helps cautious brands—but without mandates, deceptive actors stay unchecked.
GenAI adoption gap: Most teams use AI on the surface; without access to company data, it drafts fast but can’t do real work.
Agencies are going all in on YouTube for CTV, valuing its TV-scale reach and digital precision.
As Reddit grows, Digg appeals to advertisers by prioritizing trust, moderation, and real participation
As costs rise, Spotify bets users will stomach price hikes to fund video and AI-driven upgrades.
On today’s podcast episode, the team reports straight from the show floor at NRF’s Big Show 2026 to break down the most compelling themes dominating the conference, noteworthy insights from off-stage and hallway conversations, and what retail leaders should prioritize next based on what mattered most at one of the retail industry’s most influential events. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, along with Senior Analyst Blake Droesch and Principal Analyst Sarah Marzano.
With deep data access and reasoning, Gemini may shift influence from clicks to AI-curated decisions.
With Slackbot and Claude CoWork, Anthropic leans on embedded AI to reshape workflows and expectations
The best user acquisition strategy isn’t more money—it’s faster testing, tweaking, and deploying.
Platforms are tightening age enforcement, forcing marketers to rethink how they reach and influence Gen Alpha.