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Explore our Research →Shoppers hate paying for return shipping more than any other part of the process
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Mar 6, 2026
Doctors expect longer visits as parents seek clarity about pediatric vaccine guidelines
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Mar 6, 2026
Lowe’s reaches out to Gen Alpha with new rewards program for kids
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Mar 6, 2026
Meta faces critical questions as AI spending and regulatory scrutiny intensify
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Mar 6, 2026
J&J launches direct-to-consumer prescription drug site with lower cash prices
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Mar 6, 2026
The health and fitness industry’s future is subscription-first, not hardware-led
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Mar 6, 2026
Scam exposure on social platforms threatens brands
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Mar 6, 2026
Email is consumers’ top marketing channel, but inbox fatigue threatens ROI
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Mar 6, 2026
How payment providers should react to OpenAI’s Instant Checkout walkback
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Mar 6, 2026
Capital One joins finance industry layoff trend, sheds 1,100 Discover workers
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Mar 6, 2026
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Learn More →Banking Trends to Watch in 2025
Banks Look to BaaS, Open Banking, Financial Media Networks, NFC-Enabled Wallets, and Branches for Growth
Top Trends to Watch in 2025
Need-to-Know Trends Across 12 Industries and 6 Regions
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Table of Contents
The BaaS compliance crackdown will shift market power to larger FIs
Banks will push forward with personalization despite open banking regulatory tensions
FMN launches will surge as FIs chase ad dollars
Apple NFC opens doors for wallet competition
Banks bet big on branches as a growth engine and financial hub
Sources
Media Gallery
About This Report
Reeling from 2024’s challenges, financial institutions must embrace bold strategies in 2025 to future-proof their businesses in a landscape plagued by economic, competitive, and regulatory pressures.
Table of Contents
The BaaS compliance crackdown will shift market power to larger FIs
Banks will push forward with personalization despite open banking regulatory tensions
FMN launches will surge as FIs chase ad dollars
Apple NFC opens doors for wallet competition
Banks bet big on branches as a growth engine and financial hub
Sources
Media Gallery
After a turbulent year of rising costs, weak loan demand, and tighter regulations, 2025 will test financial institutions (FIs) like never before. To adapt and thrive, they will reinvent themselves with bold strategies and innovation—or risk falling behind in an ever-evolving landscape.
authors
Tiffani Montez, Maria Elm, David Morris
Contributors
- Lauren Ashcraft
- Suzy Davidkhanian
- VP, Content
- Donte Gibson
- Senior Charts Editor
- Amy Rotondo
- Director, US Research
- Matt Torpey
- Senior Chart Editor
- Julia Woolever
- Ali Young
- Senior Copy Editor
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