Retail Trends to Watch in 2025

Retailers Look to Supercharge Growth and Reignite Loyalty Programs With AI, Gamification, and Strategic Partnerships

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About This Report
As competition intensifies and consumers continue to seek value, retailers will need to double down on how to differentiate themselves and offer shoppers what they want, wherever they are.
Table of Contents

As competition intensifies and consumers continue to seek value, retailers will need to double down on how to differentiate themselves and offer shoppers what they want, wherever they are. By leveraging generative AI (genAI), broadening loyalty programs, and shoring up membership perks, retailers can stand out and stay ahead.

This report covers the top five retail trends to watch in 2025.

authors

Sky Canaves, Suzy Davidkhanian, Blake Droesch, Sarah Marzano, Carina Perkins

Contributors

Donte Gibson
Senior Charts Editor
Wendy Malloy
Director, Reports Editor
Amy Rotondo
Director, US Research
Shelleen Shum
VP, Forecasting
Emman Velasco
Chart Editor
Ali Young
Senior Copy Editor
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