Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Shoppers hate paying for return shipping more than any other part of the process
Article |
Mar 6, 2026
Doctors expect longer visits as parents seek clarity about pediatric vaccine guidelines
Article |
Mar 6, 2026
Lowe’s reaches out to Gen Alpha with new rewards program for kids
Article |
Mar 6, 2026
Meta faces critical questions as AI spending and regulatory scrutiny intensify
Article |
Mar 6, 2026
J&J launches direct-to-consumer prescription drug site with lower cash prices
Article |
Mar 6, 2026
The health and fitness industry’s future is subscription-first, not hardware-led
Article |
Mar 6, 2026
Scam exposure on social platforms threatens brands
Article |
Mar 6, 2026
Email is consumers’ top marketing channel, but inbox fatigue threatens ROI
Article |
Mar 6, 2026
How payment providers should react to OpenAI’s Instant Checkout walkback
Article |
Mar 6, 2026
Capital One joins finance industry layoff trend, sheds 1,100 Discover workers
Article |
Mar 6, 2026
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Top Trends to Watch in 2025
9 Pivotal Shifts in AI, Regulation, and Advertising That Will Change the Business Landscape
Report by Sky Canaves, Maria Elm, Jasmine Enberg, Bill Fisher, Rajiv Leventhal, Sarah Marzano, Evelyn Mitchell-Wolf, Carina Perkins, Max Willens | Nov 14, 2024
Top Trends to Watch in 2025
Need-to-Know Trends Across 12 Industries and 6 Regions
more
Download
Table of Contents
Executive Summary
1. GenAI will unlock the potential of predictive AI to supercharge business growth
2. Governments will push to curb digital ad giants’ power and protect kids
3. China’s ecommerce disruptors will get disrupted
4. The triumvirate of retail media, social, and AI will undercut traditional search
5. FMN launches will surge as FIs chase ad dollars
6. Mounting pressure will squeeze the long tail of RMNs
7. RMNs will wade into unfamiliar waters to satisfy advertiser demands for incrementality
8. Streamers and YouTube will take pages from each other’s playbooks
9. D2C will become a viable distribution channel for healthcare and pharma companies
Sources
Media Gallery
About This Report
From the rise of sophisticated AI-driven tools to new policies reshaping data privacy and competition, 2025 promises to be a year of relentless change. Companies that adapt will thrive, while others risk being left behind in a swiftly moving market.
Table of Contents
Executive Summary
1. GenAI will unlock the potential of predictive AI to supercharge business growth
2. Governments will push to curb digital ad giants’ power and protect kids
3. China’s ecommerce disruptors will get disrupted
4. The triumvirate of retail media, social, and AI will undercut traditional search
5. FMN launches will surge as FIs chase ad dollars
6. Mounting pressure will squeeze the long tail of RMNs
7. RMNs will wade into unfamiliar waters to satisfy advertiser demands for incrementality
8. Streamers and YouTube will take pages from each other’s playbooks
9. D2C will become a viable distribution channel for healthcare and pharma companies
Sources
Media Gallery
Executive Summary
As 2025 begins to take shape, the business landscape is poised for notable change. The AI revolution continues, driving efficiency and innovation across sectors. Retail media is emerging as a dominant channel, transforming how brands connect with consumers. And regulation is tightening in areas like data privacy, child protection, and antitrust. In this dynamic, competitive environment, companies that adapt swiftly will be positioned to thrive in the new year.
This report covers the top nine trends to watch in 2025.
authors
Sky Canaves, Maria Elm, Jasmine Enberg, Bill Fisher, Rajiv Leventhal, Sarah Marzano, Evelyn Mitchell-Wolf, Carina Perkins, Max Willens
Contributors
- Suzy Davidkhanian
- VP, Content
- Donte Gibson
- Senior Charts Editor
- Vladimir Hanzlik
- Executive Editor and SVP, Content
- Kyndall Krist
- Senior Copy Editor
- Penelope Lin
- Director, Data Visualization
- Wendy Malloy
- Director, Reports Editor
- Emma Noyes
- Graphic Designer, Data Visualization
- Amy Rotondo
- Director, US Research
- Shelleen Shum
- VP, Forecasting
- Matt Torpey
- Senior Chart Editor
- Paul Verna
- VP, Content
- Zia Daniell Wigder
- Chief Content Officer
Already have a subscription?Sign In
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
Unlock Unlimited Insights with PRO+
Contact Us →
Worldwide HQ
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844
Sales Inquiries
1-800-405-0844sales@emarketer.com
* Copyright © 2026
EMARKETER Inc. All Rights Reserved.