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Explore our Research →Shoppers hate paying for return shipping more than any other part of the process
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Mar 6, 2026
Doctors expect longer visits as parents seek clarity about pediatric vaccine guidelines
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Lowe’s reaches out to Gen Alpha with new rewards program for kids
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Meta faces critical questions as AI spending and regulatory scrutiny intensify
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J&J launches direct-to-consumer prescription drug site with lower cash prices
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The health and fitness industry’s future is subscription-first, not hardware-led
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Scam exposure on social platforms threatens brands
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Email is consumers’ top marketing channel, but inbox fatigue threatens ROI
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For SMBs, the killer app for LLMs is speed
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Discovery, agentic assistance, and retail media: What matters most to early ChatGPT advertisers
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Learn More →Western Europe Trends to Watch in 2025
Regulation Constrains Big Tech and China’s Ecommerce Giants, While Retail Media and GenAI Adoption Take Off
Top Trends to Watch in 2025
Need-to-Know Trends Across 12 Industries and 6 Regions
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About This Report
Regulation will disrupt some digital players, while retail media and genAI adoption will create opportunities across advertising and commerce.
Western Europe’s regulatory backdrop continues to evolve, and stricter rules for digital players will disrupt Big Tech and Chinese marketplaces in 2025. At the same time, retail media and genAI adoption will accelerate, creating opportunities for growth across advertising and commerce.
authors
Bill Fisher, Carina Perkins
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- Paul Briggs
- Principal Analyst
- Suzy Davidkhanian
- VP, Content
- Vladimir de Leon
- Chart Editor
- Nikolai Dineros
- Wendy Malloy
- Director, Reports Editor
- Amy Rotondo
- Director, US Research
- Matt Torpey
- Senior Chart Editor
- Emman Velasco
- Chart Editor
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