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Learn More →UK Trends to Watch in 2025
Generative AI and Social Will Drive Growth as Secondhand Sales and Digital Video Viewing Surge
Top Trends to Watch in 2025
Need-to-Know Trends Across 12 Industries and 6 Regions
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Table of Contents
GenAI will unlock economic and business growth
Demand for refurbished tech will drive a fresh surge in recommerce
Social, retail media, and AI will test Google’s digital advertising dominance
Social commerce will finally realize its potential
Digital platforms are reshaping viewing habits, but with a surprisingly traditional twist
Sources
Media Gallery
About This Report
GenAI and social are set to heavily influence the UK commerce and advertising landscape in 2025, while thrifty consumer behaviors persist and video viewing shifts to mostly digital.
Table of Contents
GenAI will unlock economic and business growth
Demand for refurbished tech will drive a fresh surge in recommerce
Social, retail media, and AI will test Google’s digital advertising dominance
Social commerce will finally realize its potential
Digital platforms are reshaping viewing habits, but with a surprisingly traditional twist
Sources
Media Gallery
Generative AI (genAI) will boost the outlook for businesses and the UK economy in 2025, although consumers will remain thrifty amid the ongoing cost-of-living crisis. Social will steal a greater share of commerce and search ad spend—with retail media and AI also set to test Google’s dominance. Additionally, digital video viewing will overtake traditional for the first time.
authors
Bill Fisher, Carina Perkins
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