Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Shoppers hate paying for return shipping more than any other part of the process
Article |
Mar 6, 2026
Doctors expect longer visits as parents seek clarity about pediatric vaccine guidelines
Article |
Mar 6, 2026
Lowe’s reaches out to Gen Alpha with new rewards program for kids
Article |
Mar 6, 2026
Meta faces critical questions as AI spending and regulatory scrutiny intensify
Article |
Mar 6, 2026
J&J launches direct-to-consumer prescription drug site with lower cash prices
Article |
Mar 6, 2026
The health and fitness industry’s future is subscription-first, not hardware-led
Article |
Mar 6, 2026
Scam exposure on social platforms threatens brands
Article |
Mar 6, 2026
Email is consumers’ top marketing channel, but inbox fatigue threatens ROI
Article |
Mar 6, 2026
How payment providers should react to OpenAI’s Instant Checkout walkback
Article |
Mar 6, 2026
Capital One joins finance industry layoff trend, sheds 1,100 Discover workers
Article |
Mar 6, 2026
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Commerce Media Trends to Watch in 2025
Growing Pains for Digital Advertising’s Darling Channel
Top Trends to Watch in 2025
Need-to-Know Trends Across 12 Industries and 6 Regions
more
Download
Table of Contents
Mounting pressure will squeeze the long tail of retail media networks (RMNs)
RMNs wade into unfamiliar waters to satisfy advertiser demands for incrementality
Last-mile intermediaries are poised to win commerce media ad share
The race is on to create new ad inventory as commerce media heats up
Retail media investment will drive a wave of innovation in connected TV (CTV) advertising
Sources
Media Gallery
About This Report
To keep pace in a complex landscape and meet increasing demands from advertisers, commerce media players need to invest in fresh channels, tools, and innovation.
Table of Contents
Mounting pressure will squeeze the long tail of retail media networks (RMNs)
RMNs wade into unfamiliar waters to satisfy advertiser demands for incrementality
Last-mile intermediaries are poised to win commerce media ad share
The race is on to create new ad inventory as commerce media heats up
Retail media investment will drive a wave of innovation in connected TV (CTV) advertising
Sources
Media Gallery
The commerce media landscape will grow even more complex in 2025. Commerce media players looking to stand out from the increasingly crowded competition will be forced to invest in new channels, tools, and innovations to meet rising advertiser expectations.
authors
Sarah Marzano, Max Willens
Contributors
- Suzy Davidkhanian
- VP, Content
- Vladimir de Leon
- Chart Editor
- Vladimir Hanzlik
- Executive Editor and SVP, Content
- Penelope Lin
- Director, Data Visualization
- Naomi Rebuelta
- Copy Editor
- Amy Rotondo
- Director, US Research
- Yoram Wurmser
- Principal Analyst
Already have a subscription?Sign In
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
Unlock Unlimited Insights with PRO+
Contact Us →
Worldwide HQ
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844
Sales Inquiries
1-800-405-0844sales@emarketer.com
* Copyright © 2026
EMARKETER Inc. All Rights Reserved.