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Learn More →Social Trends to Watch in 2025
Polarization, Regulation, and Personalization Are Set to Disrupt the Landscape
Top Trends to Watch in 2025
Need-to-Know Trends Across 12 Industries and 6 Regions
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Table of Contents
Political polarization will disrupt an already fraught social landscape
The 'TikTokification' of social media will outlast the potential TikTok ban
Messaging will be a new front in the monetization wars
Social media will squeeze traditional search budgets as shopping gets more social
Social will go local in a quest for incremental growth—and to ward off regulators
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Media Gallery
About This Report
As social media strengthens its grip on consumers’ digital lives in 2025, political polarization, regulation, and a desire for deeper personalization will shake up the landscape.
Table of Contents
Political polarization will disrupt an already fraught social landscape
The 'TikTokification' of social media will outlast the potential TikTok ban
Messaging will be a new front in the monetization wars
Social media will squeeze traditional search budgets as shopping gets more social
Social will go local in a quest for incremental growth—and to ward off regulators
Sources
Media Gallery
Social marketers will have their work cut out for them in 2025. Social media usage is becoming more polarized and personalized, while a possible TikTok ban threatens to shake up the landscape. With or without TikTok, social video is here to stay. But social search and messaging will also demand marketer attention, especially as shopping gets more social.
authors
Jasmine Enberg
Contributors
- Rahul Chadha
- Director, Report Editing
- Vladimir de Leon
- Chart Editor
- Madan Kumar
- Copy Editor
- Penelope Lin
- Director, Data Visualization
- Minda Smiley
- Senior Analyst, Social Media
- Tracy Tang
- Senior Researcher
- Emman Velasco
- Chart Editor
- Paul Verna
- VP, Content
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