Health Trends to Watch in 2025

Weight Loss Drugs and Shifting Buying Behaviors Push More Companies Into D2C Healthcare

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About This Report
Healthcare and pharma companies are embracing D2C business models to get their medications, treatments, and services to more consumers without industry middlemen restricting access. Concurrently, patients are becoming more price-conscious healthcare shoppers, propelling more D2C activity next year.
Table of Contents

Healthcare and pharma companies are selling more medical services and treatments directly to consumers online. Yet D2C’s rise in this sector is creating conflict between incumbents and upstarts, particularly around trendy weight loss drugs. Patients’ willingness to comparison shop for healthcare suggests escalating D2C activity in 2025.

authors

Dane Finley, Rajiv Leventhal

Contributors

Vladimir de Leon
Chart Editor
Jennifer Pearson
VP, Research
Heather Sprung
Senior Editor
Emman Velasco
Chart Editor
Paul Verna
VP, Content
Ali Young
Senior Copy Editor
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