Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Shoppers hate paying for return shipping more than any other part of the process
Article |
Mar 6, 2026
Doctors expect longer visits as parents seek clarity about pediatric vaccine guidelines
Article |
Mar 6, 2026
Lowe’s reaches out to Gen Alpha with new rewards program for kids
Article |
Mar 6, 2026
Meta faces critical questions as AI spending and regulatory scrutiny intensify
Article |
Mar 6, 2026
J&J launches direct-to-consumer prescription drug site with lower cash prices
Article |
Mar 6, 2026
The health and fitness industry’s future is subscription-first, not hardware-led
Article |
Mar 6, 2026
Scam exposure on social platforms threatens brands
Article |
Mar 6, 2026
Email is consumers’ top marketing channel, but inbox fatigue threatens ROI
Article |
Mar 6, 2026
How payment providers should react to OpenAI’s Instant Checkout walkback
Article |
Mar 6, 2026
Capital One joins finance industry layoff trend, sheds 1,100 Discover workers
Article |
Mar 6, 2026
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Payments Trends to Watch in 2025
4 Key Trends That Will Broaden Consumer Payment Method Choice and Providers’ Revenue Opportunity
Top Trends to Watch in 2025
Need-to-Know Trends Across 12 Industries and 6 Regions
more
Download
Table of Contents
Real-time “pay by bank” payments land at online checkout
Mobile wallets will seek access to Apple’s NFC technology
Flexible digital credentials will let consumers meet different payment needs via one card
FMN launches will surge as financial institutions (FIs) chase ad dollars
Sources
Media Gallery
About This Report
Consumer payment method choice will expand in 2025 as real-time “pay by bank,” iPhone NFC access, and digital credentials take center stage. And financial media networks will turn more payment providers into marketers.
Table of Contents
Real-time “pay by bank” payments land at online checkout
Mobile wallets will seek access to Apple’s NFC technology
Flexible digital credentials will let consumers meet different payment needs via one card
FMN launches will surge as financial institutions (FIs) chase ad dollars
Sources
Media Gallery
In 2025, consumers can expect broader payment method choices, the advent of multifunction payment instruments, broader access to near-field communication (NFC) mobile payment technology, and more targeted financial media network (FMN) advertising. Payment providers that participate in these changes will reap the rewards.
authors
David Morris, Maria Elm
Contributors
- Grace Broadbent
- Donte Gibson
- Senior Charts Editor
- Dana Hill
- Chris Keating
- Director, Research
- Tiffani Montez
- Naomi Rebuelta
- Copy Editor
- Tyler Van Dyke
- Emman Velasco
- Chart Editor
- Julia Woolever
Already have a subscription?Sign In
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
Unlock Unlimited Insights with PRO+
Contact Us →
Worldwide HQ
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844
Sales Inquiries
1-800-405-0844sales@emarketer.com
* Copyright © 2026
EMARKETER Inc. All Rights Reserved.